Ubisoft: The Assassin’s Creed Meta Story “Is Supposed to be Carried on Forever”

Ubisoft senior VP of sales and marketing Tony Key on the Assassin’s Creed franchise (to the [a]list):

The meta story is supposed to be carried on forever. We can go on with this brand where we want to – that’s the exciting part about the way it’s constructed.

He’s talking, of course, about the present-day storyline in the AC games. He’s saying they will make Assassin’s Creed games indefinitely without concluding that story. And I am so furious right now.

I’ve called Assassin’s Creed the Lost of video games, and what I mean by that is that they’ll keep creating new mysteries and never answer any questions until, when they do inevitably end the franchise, they’ll deliver an unsatisfying resolution. They’re going to string us along until they decide the franchise isn’t worth the money they’re putting into it. And that will happen some day, because each successive game sells fewer copies than the previous one did.

But just to have this philosophy that you can have an overarching plot that you don’t have to conclude is infuriating to me, as a fan of storytelling in games. And it’s abusive to the audience. I keep playing these games because I want to know what’s going to happen, but if this really is their way of thinking I might just give up on this franchise right now. What’s the point of continuing?


Follow Phil on Twitter: @philrowen

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5 Comments on Ubisoft: The Assassin’s Creed Meta Story “Is Supposed to be Carried on Forever”


On December 3, 2011 at 4:03 am

This sounds a lot like Lucas’s bull of idea that movies are never complete. Prepare for 50 million remakes of all the Assassins Creed games next.


On December 3, 2011 at 4:46 am

You know when a game is made just for the money. Well Assassin’s Creed Revelations is one. The story piratically dies. The level design isnt as great as it was and its turned into more of a crappy Skyrim-Fallout RPG as it feels. Collecting bombs or items and making stuff etc. Revelations is more complex then adventurous and compelling.

I dont know if its just me but I feel as if I cannot be bothered with this version but I can with AC III which has been confirmed to next year. But if the post is really true that the story will not end… Then the franchise will loose its morale and respect and become a failed franchise of repetitive game play.

For one I will not waste my money on the never ending game and like this one which I have only played about 6-7hours have lost interest on one of my favourite franchise games today.

SHAME ON UBISOFT. They’re just money grabbers now!

And by the way the ENGINE is showing its AGE! Upgrade that and the Graphics API then you maybe able to salvage something for Assassin’s Creed III!


On December 3, 2011 at 9:35 am

I bought the first AC
I bought the second AC
If you purchased more than these 2 titles, you are to blame.
You know they are going to milk the franchise until its name becomes a joke, but what you don’t seem to know is that companies such as UBISOFT do not give a flying about IP name because they know a dumb consumer is willing to buy whatever.


On December 3, 2011 at 10:14 am

Call of Duty


On March 9, 2012 at 12:16 am

couldnt they just made one last assassin creed with just desmen being the last assassin and start were it was left off ac revelation and finish what desmen need to do and then end the frachise.