UK Bans Stranglehold TV Ad for Glorifying Violence

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An ad agency in the UK recently got some flak from the Advertising Standard Authority, due to a TV ad for Stranglehold, the game created in part by John Woo that features basically an 8-hour shootout. The ad in question featured (of course) a shootout, with a voice over saying, “Honour is his code. Vengeance is his mission. Violence is his only option.” Apparently that was a little too much for at least two viewers, who complained to the ASA that it glorified gun crimes. As a result, the ad has now been taken off the air, as the ASA explained:

“We considered the ad was likely to be seen as encouraging and condoning violence. Because the issues raised by the ad could not be addressed with a timing restriction, we considered the only solution was to withdraw the ad from transmission completely.”

Wait, so all it takes is two people complaining to get something taken off the air? Good, cause me and my friend have some complaints concerning the recent ads for Meet the Spartans. Namely, we’re offended that another unfunny spoof movie gets made every freakin’ year.

Via Next Gen

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No Comments on UK Bans Stranglehold TV Ad for Glorifying Violence

Norbit

On January 16, 2008 at 4:01 pm

“Wait, so all it takes is two people complaining to get something taken off the air?”

No. It takes 1 person to complain to get it investigated. If a thousand people complain but there is nothing wrong with it nothing will happen.

carg0

On January 16, 2008 at 5:16 pm

if they really wanted to do UK gamers a service, they’d ban the game not the ad’s…