Posted on June 28, 2008,

Valve Reaffirms its Belief that PCs are the Future

As if you didn’t have enough reassurance after all of those claims that PC gaming was dead, Valve’s Gabe Newell has chimed in once again and explained why his company is such a strong supporter of the platform, and why things like Steam and Audiosurf are proof that PC gaming is very much alive. And, naturally, World of Warcraft will come up in any argument for PC gaming.

“Until recently, the fact that World of Warcraft was generating 120 million dollars in gross revenue on a monthly basis was completely off the books,” Newell said. “Essentially, [Blizzard is] creating a new Iron Man every month, in terms of the gross revenue they’re generating as a studio. Any movie studio would be shouting about that from the rooftops. But it was essentially invisible.”

He even went so far as to proclaim that the MMO is “arguably the most valuable entertainment franchise in any media right now,” which is certainly a bold claim.

A colleague of Newell’s, Valve business developer Jason Holtman, had an interesting point when he spoke of the potential that lies in untapped markets.

“PC’s are everywhere in the world,” Holtman said. “PC’s are the same all over the world. All of sudden, if you can open up emerging markets and go somewhere like Russia or South East Asia, you’ve gone way further than you can go with a closed console. There are 17 million PC gaming customers in Russia alone.”

You can read more about Valve’s pimping of the PC over at Eurogamer.

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21 Comments on Valve Reaffirms its Belief that PCs are the Future


On June 28, 2008 at 10:45 pm

Hells yeah. Consoles suck.


On June 28, 2008 at 10:50 pm

Consoles are so fail.


but I hate wow.


On June 28, 2008 at 10:50 pm

Consoles are so fail.


but I hate wow.


On June 28, 2008 at 10:53 pm

I prefer my FPS on computer, and my driving games on my console. Great to hear that Valve will focus on the PC market!

PaulC. (moldy steak)

On June 28, 2008 at 11:05 pm

and thats why COD 4 on the pc sucks. no prestige mode on it because people change the coding on COD 4 on the P.C and get to level 55 instantly. PC is way to easy to hack. i will always be a console gamer, i will never touch a PC to do anything except work.


On June 28, 2008 at 11:29 pm

Hacking can be a good thing, its not always negative, you can hack/mod legally and improve games/apps.

I honestly have no idea how anyone can say COD4 or any fps is better on console, I have no problem with consoles but a mouse and keyboard are better in everyway for shooters.


On June 28, 2008 at 11:41 pm

hackers suck but most of the time they cant have or we the get the sever admins to ban said hacker custom maps / mods will always beat console even the unreal 3 for the ps3


On June 29, 2008 at 12:10 am

I prefer PC because you can get updates for your games easier and the only games I prefer on console are driving games and consoles break to easy especially the 360 with its red rings of death ive had mine go in for warranty 5 times. :evil:


On June 29, 2008 at 2:09 am

It isn’t even necessary to use a mouse and keyboard to play a lot of PC games. I’m sorry but unlike console platforms PCs aren’t as limited on input devices as consoles. I mean, there are dozens of types of controllers you can plug into your PC. Granted, not all games are compatible with them, but at least the option is there. Heck, I was playing CSS the other day with a guy using a X360 controller.


On June 29, 2008 at 2:45 am

On another note,
I kind of do agree with Kommodore on the view that hacking can be a good thing, kind of. I don’t hack and I hate players who do hack but if you think about it, hacking is somewhat of a stimuli from the users that tell the devs that they need to support their games post-release. I mean, I don’t think WOW would’ve had the longevity that it does if it weren’t for the hundred or so patches, fixes and additions it’s received over the past few years. TF2 is already off to a good start. I’ve been playing it for at least 7 months now and I’m still excited by what this game has to offer.


On June 29, 2008 at 3:44 am

Shut up. Dont play it if you dont like it you poor fool. Learn to play a pc game then post please.

But my point is games like WOW are what drives the pc market not for what it is but for its specs … Its games like crysis that gives pc gaming a bad name game overdone specs … All bad.
Valve have the right idea … build games for pc from the ground up.
Hense orange box sucked on console .. Left4dead will do exactly the same.


On June 29, 2008 at 3:50 am

Dude i cannot play FPS games on a pc,my hand always goes to sleep on the keyboard lmao.

I really hate valve

On June 29, 2008 at 4:46 am

Yes, let’s all listen to valve, shall we? You know, that Valve? The one at the top of the page? The ones who are saying PC gaming is the future, throwing a casual smile the PC gamers’ way and then releasing all of their games on consoles? Yes, lets trust them.


On June 29, 2008 at 7:31 am

I love valve, they still support the people (and their gaming platform) who made them who they are today. I can’t say the same about Epic Games .. What a bunch of s.


On June 29, 2008 at 7:33 am

@valve hating moron.
These games are built from the ground up for pc … Its ea that pays to get them on console.


On June 29, 2008 at 9:01 am

why do people sasy they prefer things on console. they should say controller. and with any hack just about any controller can be used for pc gaming.


On June 29, 2008 at 10:01 am

hell ya PC rules! But the consoles are for backup gaming for when mmo servers are down for their Downtimes/patches :)


On June 29, 2008 at 12:00 pm

This is why I love valve, best game developers by a long shot. The Half-Life series, Team Fortress 2 (they developed it for 8 years, and they still update constantly), and all their other games are amazing.


On June 29, 2008 at 1:12 pm

Too bad pc gaming is forced to wait on the consoles to catch up. I guess we have to live with crappy graphics, dumb downed gameplay and extremely short games .. sigh .. Cmon M$ or Sony, get your finger outta your ass!


On June 29, 2008 at 2:25 pm

Steam is terrible, which makes valve terrible, i dont know if PCs are the future of gaming, but they damn well should be.

as for COD4, you losers have to pay for xbox live and you have to buy map-packs and expansions.

we get all updates mappacks and patches for free and we can pirate most games very esily, you cant, so even if a PC costs more, we make it up very quickly with all the $60 games we don’t buy.


On June 29, 2008 at 6:40 pm

To wow;

Since the shirt you are wearing is horrible, it makes you horrible.
Steam is an excellent service if you have a decent internet connection. I use it daily. But even if you don’t like it (which I would like to know why you do not), you don’t have to use it. The only reason I think you disapprove of Steam is the fact that you can’t pirate games off of and with it. You actually have to pay real money you have worked to earn to get your reward. If a majority of gamers just pirated all of the games they have, game developers would be unable to get the income required to support the production of games. So thanks a lot, , for robbing developers of they money they need to produce more games.

PCs and consoles both have their pros and cons. Consoles always remain the same, so developers can easily fine tune a game for it. PCs can be upgraded to handle more and run smoothly, but there is a wide variety of computer hardware that developers must cope with. Patches can be released frequently and applied to PC games easily; consoles not so easily. Consoles are dedicated to gaming, PCs are multimedia machines. People can modify or create content for PC games with ease, making mods. Game mods for consoles are few and far between (however I have noticed a rise in number of mods for consoles recently).