Vita Sales Dropped 78 Percent During Christmas Week in Japan

Sales of Sony’s new handheld, the Playstation Vita, dropped sharply in only the second week of the device’s availability in Japan.

According to sales data from Media Create and translated by NeoGAF, Vita sales went from an estimated 324,859 in the week of its launch to 72,479 during the Christmas week, just one week later — a loss of nearly 78 percent. Meanwhile, the Nintendo 3DS outsold the Vita, as did its predecessor, the Sony PSP.

There are lots of things that might be to blame for the apparent failure of the Vita. Many people have been pointing toward the rise of smartphone and tablet games as having a harsh effect on the handheld market, and Vita owners have been having a lot of problems with the device. If I had to guess, however, I’d go with price: The Vita costs 24,980 Yen (about $320) for the Wi-Fi only version, and the Wi-Fi/3G version goes for 29,980 Yen (about $385). That’s just frakkin’ expensive, when you get right down to it, especially when you’re going up against the 3DS, the price of which Nintendo already slashed when it failed to sell well at launch.

The Vita will have a much more reasonable price tag when it hits U.S. shores next year — $249 for Wi-Fi only, $299 for Wi-Fi/3G. Until then, we’ll have to see how Sony handles the bad news at home, and whether it’s going to start slashing prices the way Nintendo did.

Via Venture Beat.

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2 Comments on Vita Sales Dropped 78 Percent During Christmas Week in Japan

Dave T

On December 30, 2011 at 3:43 pm

The Price for the system in the UK is really expensive.

Wi-fi is £229.99 ($356.74)

3G is £279.99 ($434.29)

Obviously that’s not including any cards you need for the system, TBH iv’e cancelled my pre-order after reading about the problems it’s been having and seeing the price difference to other territories.


On December 30, 2011 at 7:10 pm

One of the most positive solutions to it (for end users)is, that vita is sold with a 4gb memory card, as well as fixing asap any annoying issue it may have.

I know Sony won’t do either until vita reaches America next year, and the sum complains make them lost more than what they though. About the price cut, i don’t see that coming either for a long time, if there’s even one.