Want PS3 DLC? Buy Shaving Cream.

These video game DLC cross-promotions seem a little strange, but, hey, whatever’ll sell more Dr. Pepper, right?

But we’ve now reached a new frontier in cross-promotions, as you can now score Killzone 3, Gran Turismo 5 and inFamous 2 DLC by buying shaving cream and razors. Here’s what picking up Edge shaving gel and/or Schick Quattro razors will get you:

  • A Killzone 3 Retro Map Pack featuring two popular maps from Killzone 2 OR three Unlock Points to use on the weapon or ability of your choice
  • A customized Chevy Camaro SS “Edge Special” for Gran Turismo 5
  • A special “Sniper Blast” in-game power for inFAMOUS 2. The long-range blast has a narrow area of effect to better equip you to take-on the enemy when inFAMOUS 2 arrives in June.

You only get one download per item, but it’s not random; as you can see, the packaging clearly states what you’ll get, and so you can avoid ending up with DLC for a game that isn’t out instead of a new Killzone map pack. Or whatever. These things are, apparently, available now.

[Playstation Blog]

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