Wargaming GM: “Western Audiences Need Their Hands Held”

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There’s a distinct cultural difference between Russian and American audiences, and it’s a difference Wargaming knows quite well. In bringing World of Tanks to the Xbox 360, they ran into a big one: Supposedly, Western audiences need constant affirmation of their skill.

Talking to Gamefront, Jeremy Monroe, the general manager of Wargaming’s US branch, said that “[Western audiences] like to be hand held. We like to be told we did a good job.” Conversely, Russian audiences – the original audience for Wargaming – are used to difficulty and frustration. “[Russians] will crawl through broken glass to play World of Tanks. They’ll do anything. There’s a piece of suffering that’s a part of that culture. If it’s not hard, it’s not worth playing,” said Monroe.

To appeal to this change in culture, Wargaming is aiming to make the 360 version of World of Tanks as user friendly as possible. Large, simple-to-navigate interfaces, constant vocal interaction with the players, and a more involved in-game tutorial are all planned for the title. There will also be a greater focus on action, rather than the simulation-oriented focus of the PC version. However, both versions will have identical game mechanics; the differences will be cosmetic, not mechanical. The 360 version is being developed by Wargaming West, formerly known as Day 1 Studios (of FEAR 360 and F3AR fame). We’ll have more on Wargaming.net’s E3 offerings later in the show.

Stay tuned to our E3 channel for a full feature on World of Tanks 360 Edition, World of Warplanes, and World of Warships later today!

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4 Comments on Wargaming GM: “Western Audiences Need Their Hands Held”


On June 11, 2013 at 8:16 pm

I do believe that growing popularity of rogue likes in the western world tells a different story. At the same time there is an audience that sadly does require that.


On June 11, 2013 at 8:42 pm

Well, it nice to see some developers acknowledging that more and more of the western world is populated by pussies.


On June 12, 2013 at 7:06 am

I think there is some truth to his statements. Ofcourse there are plenty of us that don’t fall into this stereotype, but we would have to be blind to not acknowledge that the vast majority of Western gamers these days require hand-holding for everything, as well as needing constant rewards and gratification.


On June 12, 2013 at 3:00 pm

Yeah, I agree with him somewhat. Personally, I think most games these days (in the West, anyway) spend too much time on online scoreboarding and achievement flaunting. Frankly, I don’t care about TTK, K/D, etc. It’s a pointless waste of effort on the part of developers to put this into a game. Focus on actual mechanics, please. Make the game interesting. Statistics don’t mean anything, no matter how much you scream about how many headshots you can get per hour. I’m really not impressed.