Warhammer Online Still Profitable, Says Bioware

Warhammer Online has had a lot of ups and downs in its existence. It targeted a million players in the beta test, and launched to great fanfare. Soon after that, Wrath of the Lich King launched and dealt it a serious blow.

While WAR had 800,000 players at its peak in 2008, EA reported it had just 300,000 in May of 2009, just before a server merge was announced. Usually, server merges are the warning that a game may soon go under, as they normally represent a publishers cutting resources in an effort to be profitable.

That’s not the case here, especially if Bioware Mythic General Manager Eugene Evans is to be believed. In an interview with Eurogamer, Evans said,

“We’re still running it. The game is profitable. We have a team that’s engaged in it. We’re seeing a great response from the community as they rediscover the game. We’re far from giving up on the game. Here we are two years later, and despite all the naysayers we continue to improve.”

Evans wouldn’t specify how many subscribers the game currently has, but he did tout the effectiveness of WAR’s ‘Endless Trial’ program. Unlike other free trials in MMOs, WAR’s Endless Trial allows you to play the game as long as you like for free. There are a number of restrictions (listed here), but Evans says that they have, “tens of thousands of people a month,” in the trial.

All of this is good news for fans of Warhammer Online, as it looks like the game isn’t going anywhere in the near future. If you’re interested in trying the endless trial, you can find it here.

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6 Comments on Warhammer Online Still Profitable, Says Bioware


On August 3, 2010 at 8:11 pm

Cataclysm is going to completely ruin WAR. They’ll have no choice but to make WAR f2p in order to make it profitable.


On August 5, 2010 at 2:10 am

its game is cool man


On August 9, 2010 at 2:30 pm

Sorry but I played Warhammer Online. To say that WOTLK killed it is just a cop out. The game sucked horribly and killed itself. If it hadn’t been a technical and design disaster it’d be growing not dying.


On August 9, 2010 at 4:57 pm

actually the technical problems are pretty much gone, at least i have no problems, i play wow and the endless trial of war (cuz i like pvp and no one does pvp at lvl 70 on wow) im think i actually hope war does become f2p its not cuz i think wow will kill it, its cuz i dont want to pay to play anything anymore and im thinkin bout stoppin wow cuz it is boring at lvl 70! but also cuz i love pvp lol


On August 9, 2010 at 9:37 pm

WoW sucks and so does WAR… there no good mmorpg anymore.. sigh


On August 10, 2010 at 8:29 pm

I fully agree with tacgonl. There are no good MMORPG right now.

There are a few with lots of potential coming out here such as FF14, and Guild Wars 2, but that can be said every year.

The only reason WoW isn’t dead is because it has a large player base, most people play mmorpg for the community, not for the game, and from a pure content/graphic/techinical stand-point, WoW is slowly on its way down.