Posted on January 4, 2008,

Warner Bros. Goes Blu-ray Exclusive

blu-ray-hd-dvd-winner.jpg

In a huge blow to the HD DVD camp in the ongoing high definition DVD battle, Warner Bros. today announced that it will move to publishing its films exclusively on Blu-ray (in addition to standard DVD). Warner Bros. had been previously publishing its movies on both Blu-ray and HD DVD.

“Warner Bros.’ move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Warner Bros. CEO Barry Meyer. “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”

“Warner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices,” said Jeff Bewkes, President and Chief Executive Officer, Time Warner Inc., the parent company of Warner Bros. Entertainment. “Today’s decision by Warner Bros. to distribute in a single format comes at the right time and is the best decision both for consumers and Time Warner.”

“A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry,” said Warner Bros. president Kevin Tsujihara. “Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience. Warner Bros. has worked very closely with the Toshiba Corporation in promoting high definition media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future.”

Complete exclusivity will begin following the end of May 2008; until then, Blu-ray and standard DVD formats will be released side-by-side, with an HD DVD release trailing afterwards.

If you’re not particular privy as to which studios are responsible for which movies, Warner Bros. was behind 300, the Ocean’s 11 series, The Matrix trilogy,  and the Harry Potter series, to name a few. The complete loss of Harry Potter is going to really hurt Toshiba’s chances, and one has to really wonder if the format war hasn’t already reached a point of “whens” rather than “ifs.”

Personally, I own both an HD DVD player and Blu-ray player (thanks to the 360 add-on and my PS3, respectively) and there are still exclusives to HD DVD I want – so I’m glad I own both. Going forward, however, it really seems like choosing only an HD DVD player would be a mistake for the average movie enthusiast.

via High-Def Digest

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

13 Comments on Warner Bros. Goes Blu-ray Exclusive

used cisco

On January 4, 2008 at 5:36 pm

It’s as if thousands of HD-DVD fanboys cried out and were suddenly silenced.

Personally, I prefer HD-DVD over blu-ray, but damn, this is bad news for HD-DVD, no two ways about it. This could be the beginning of the end.

PS3 fanboys will be blowing their load over this all weekend, get your raincoats.

imaballa

On January 4, 2008 at 5:58 pm

YEEAAASSS!!!! Wooo Hooo!!
Format wars say good bye!
This is the best news yet.
In your face Xbox 360 Ultimate piece of crap.

HD-DVDOH!!

On January 4, 2008 at 6:07 pm

I too prefer HD-DVD over Blu-Ray and have built a pretty good library of HD-DVD titles. This is going to hurt!!! I HATE YOU WARNER!!!

I WILL NEVER BUY INTO ANOTHER DUAL/MULTI-FORMAT TECHNOLOGY WAR EVER AGAIN!!!

So much for the possibility of an Xbox 360 with a built-in HD-DVD drive. Perhaps HD-DVD can still exist for storage and console gaming media. Wishful thinking.

I guess I’m going to box up the HD-DVD’s with the VHS tapes in garage.

HD-DVDOH!!

On January 4, 2008 at 6:17 pm

Despite Warner’s move today and the inevitable demise of HD-DVD’s for movie content, the 360 is still the best console out there!

And I will not buy into the Blu-Ray technology! Cost will still be an issue for the blu-ray camp. Somewhere over the horizon, better and more cost-effective HD technology will come along.

William

On January 4, 2008 at 6:28 pm

I don’t see how anyone will be surprised that Blu-ray will win the format war. Personally, I prefer Blu-ray over HD-DVD and have since the beginning. The real difference you will notice is that Blu-ray movies often have better sound.

imaballa

On January 4, 2008 at 6:28 pm

oh you’ll buy… eventually,.. oh yes you certainly will.

I can’t wait for next weeks Bill Gates “Stem Cell eater”s in depth speech about the Xbox 360 Ultimate piece of crap with HD-DVD built in!

My God, what a horrible piece of machinery the 360 is… thank goodness all the 3rd party games in the future will be across PS3 so people don’t have to suffer with the horrible 33% failure rate ridden piece of crap.
Just un-excusable.

Shadowmancer

On January 4, 2008 at 7:09 pm

nobody noes wat bill is going to say the xbox 360 ultimate is just a rumour, i believe that he is anouncing the xbox 720 instead that will be out in q4 2008

Shadowmancer

On January 4, 2008 at 7:11 pm

just buy a pc imaballa it has every game in the world on it thanks to emultation software also we get better games, (Crysis, bf series, et quake wars) also we get hardware updates so we can have up to 4 gpus in our pc for instance

Chris

On January 4, 2008 at 7:36 pm

William, can you honestly tell the difference between uncompressed and compressed sound? If so, I’m honestly impressed/convinced you’re some sort of wacky audiophile.

Stephany

On January 5, 2008 at 8:18 am

best news!!!
in your face Xbox 360 Ultimate piece of crap.

Norbit

On January 5, 2008 at 8:27 am

I’ve just read that the HD-DVD promotional group have cancelled their CES press conference;

http://www.electronista.com/articles/08/01/05/hd.dvd.group.axes.ces/

Also, Microsoft have now officially confirmed they have no plans for an internal HD-DVD drive;

http://uk.gamespot.com/news/show_blog_entry.php?topic_id=26140722&sid=6184321&action=convert&om_clk=latestnews&tag=latestnews;title;3

Stephany

On January 5, 2008 at 10:26 am

Please note that the “Stephany” who posted above is in no way shape or form related to the Stephany who works here at Gaming Today.

I would never call the Xbox 360 an “ultimate piece of crap” despite being on my third one within less than two years.

The Man

On January 8, 2008 at 10:38 pm

If you think this affects the Xbox 360′s current life, you’re a fool.

This is exactly why Microsoft didnt put an HD drive in the 360 in the first place.

Be intelligent about this people, if you can.