What the Hell is the PSN Pass?
That image comes from, as it says, Konsolentreff. The forum poster who put this up doesn’t provide any context, so I don’t know if I should think this is fake or not. Others are speculating that it’s an online pass, which enables online play with a voucher code included with new copies of the game. Sony has done this before with Modnation Racers for PSP, so it wouldn’t be that much of a stretch for that to be the case.