Who Will Be Electronic Arts’ New CEO? Here Are Some Options

An Outside Candidate

Though there are viable candidates within Electronic Arts, all of them have been a major part not only of Riccitiello’s regime, but of the company for pretty much its entire life. Given the recent past and EA’s currently dismal image among players and consumers, it’s very possible the company’s board might look to appoint a CEO that will bring an image shift, and perhaps a new strategy, to EA’s future.

That idea leaves the list pretty much open-ended, although GamesIndustry.biz identified a few likely options in Bing Gordon, Mitch Lasky and Eric Brown, all of whom formerly worked for EA and have moved on since. Gordon was chief creative officer for 10 years until 2008, and thus helped influence EA titles for the most successful years in its history. Lasky formerly was executive vice president of mobile for EA from 2006 to 2007 and was an outspoken critic of Riccitiello and EA’s direction, and has also continued to pay attention to and discuss the direction of the industry since he departed to become a partner at Benchmark Capital. Brown spent 1998 to 2000 as EA’s COO and 2008 to 2012 as chief financial officer, giving him a lot of varying experience and helping him to become well-liked by the company’s investors.

Riccitiello’s term as CEO of EA ends on March 30, at which time Probst will take over for him as the company’s board begins vetting its next CEO. While rumor has it that Moore is a front-runner, the climate surrounding EA right now makes it hard to pin down a single candidate or even a group of attributes for which EA is searching. It’s tough to say whether the company wants to continue down the strategic path begun by Riccitiello, which has had its positive aspects as well as negatives and missteps, or to distance itself from that vision and try something new. Whoever leads the company and whatever direction it begins to take, however, it’s likely EA’s choices and practices will continue to have far-reaching effects and influences on the industry at large.

What do you expect to see from EA’s next CEO and its future direction? Let us know your predictions in the comments.

Read more of Phil Hornshaw’s work here, and follow him and Game Front on Twitter: @philhornshaw and @gamefrontcom.

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13 Comments on Who Will Be Electronic Arts’ New CEO? Here Are Some Options


On March 20, 2013 at 7:00 pm

All the in house replacements so far look terrible. while I myself do not want a market dominated by f2p games that require micro transactions to even play the game. Nor do i want to be connected to everyone else. I generally play games to enjoy single player and not bother with the messy thing that is human interaction.


On March 20, 2013 at 7:58 pm

They need new blood. It’s as simple as that. They need a complete outsider who has the experience and passion to make games. They need…….Kotick. :)

No, but seriously, I think they need a complete outsider, someone who has never actually worked for EA before but has experience not only with developing games, but also with actually playing games.


On March 20, 2013 at 8:10 pm

that would probably be the only way they could turn themselves around. As it stands I’m not filled with confidence by any of the options that seem apparent. I just hope they win the worst company in America award again. hopefully winning two years running might put some sense in them.


On March 20, 2013 at 8:44 pm

EA needs an outsider. Preferably someone who will muzzle Peter Moore any time he opens his mouth to say something stupid like “all game will have microtransactions”.


On March 21, 2013 at 4:32 am

Whoever wins…..we lose.

George Kennedy

On March 21, 2013 at 10:52 am

Other candidates include Alan B’Stard, Scrooge McDuck, Kevin Spacey’s character in Swimming With Sharks, and Jafar.


On March 21, 2013 at 4:07 pm

I think EA would do itself a huge favor by hiring somebody from outside the company. As was noted, the internal candidates have been there for years and were there for the situations that likely led to Riccotelo leaving. It’s hard to believe anything would be fixed if people like that were hired. The public image of EA is the lowest of any major publisher, and gamers aren’t going to buy it if somebody like Peter Moore says that things will change when he was there for all the things people haven’t liked.

Matt Low

On March 21, 2013 at 4:09 pm

Gordon Ramsay.


On March 21, 2013 at 8:11 pm

Will we get white smoke from the chimney at the EA conclave?

Roy Batty

On March 21, 2013 at 8:29 pm

@ Kevin

Yes; the white smoke will be the remains of unsold copies of ME3 and SimCity EULAs.


On March 21, 2013 at 10:48 pm

@Matt Low: That would be an improvement.

@Roy Batty: That’s what I call a burning platform.


On March 23, 2013 at 12:14 am

Morgan Freeman. That is all.


On March 24, 2013 at 3:47 pm

@ GameFront You forgot Lucifer.