Who Will Be Electronic Arts’ New CEO? Here Are Some Options
An Outside Candidate
Though there are viable candidates within Electronic Arts, all of them have been a major part not only of Riccitiello’s regime, but of the company for pretty much its entire life. Given the recent past and EA’s currently dismal image among players and consumers, it’s very possible the company’s board might look to appoint a CEO that will bring an image shift, and perhaps a new strategy, to EA’s future.
That idea leaves the list pretty much open-ended, although GamesIndustry.biz identified a few likely options in Bing Gordon, Mitch Lasky and Eric Brown, all of whom formerly worked for EA and have moved on since. Gordon was chief creative officer for 10 years until 2008, and thus helped influence EA titles for the most successful years in its history. Lasky formerly was executive vice president of mobile for EA from 2006 to 2007 and was an outspoken critic of Riccitiello and EA’s direction, and has also continued to pay attention to and discuss the direction of the industry since he departed to become a partner at Benchmark Capital. Brown spent 1998 to 2000 as EA’s COO and 2008 to 2012 as chief financial officer, giving him a lot of varying experience and helping him to become well-liked by the company’s investors.
Riccitiello’s term as CEO of EA ends on March 30, at which time Probst will take over for him as the company’s board begins vetting its next CEO. While rumor has it that Moore is a front-runner, the climate surrounding EA right now makes it hard to pin down a single candidate or even a group of attributes for which EA is searching. It’s tough to say whether the company wants to continue down the strategic path begun by Riccitiello, which has had its positive aspects as well as negatives and missteps, or to distance itself from that vision and try something new. Whoever leads the company and whatever direction it begins to take, however, it’s likely EA’s choices and practices will continue to have far-reaching effects and influences on the industry at large.
What do you expect to see from EA’s next CEO and its future direction? Let us know your predictions in the comments.