World of Warcraft Originally Intended to be Free and Ad-Supported

Rob Pardo not only announced at the GDC this morning that Saturday we would be getting a very special announcement regarding a new game from Blizzard, but he also dropped an interesting little tidbit of information regarding World of Warcraft.

Apparently, during the keynote Q&A Pardo revealed that World of Warcraft was originally planned as a free-to-play title and advertising supported.

“When were first going to make World of Warcraft, we wanted to make it free and advertising supported. We didn’t want to charge a subscription, but as we researched market conditions, we realised that wouldn’t support us.”

Looks like WoW players dodged a bullet there, and Blizzard as well.

Moving on, Pardo also talked a bit about the Activision and Vivendi merger which according to him:

“It really doesn’t affect us at all. One thing that was great about this particular merger is that Bobby Kotick and all the great people at Activision didn’t want to do this deal unless everyone at Blizzard bought into it. They really wanted to get to know us, and that’s never happened before… they wanted to merge with us because ultimately it would make us a stronger company.”

Hopefully come Saturday afternoon we will be able to bring you some more Blizzard news that will shock and amaze you.

Via: Gamasutra

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