World of Warcraft Popularity Dips, Blizzard To Focus On Diablo 3

As World of Warcraft‘s popularity is on the wane, Blizzard intends to support its burgeoning Diablo community with more updates for Diablo 3, and expansions to the franchise.

Speaking at Activision-Blizzard’s most recent conference call, Blizzard boss Mike Morhaime was on hand to share the news that the subscriber base of World of Warcraft, which once sat at a record high of 12 million players in 2010, has since dropped to 9.6 million. Despite the release of the game’s recent Mists of Pandaria expansion, the number remains on the decline. (via BlizzPlanet)

Morhaime stated that Diablo 3 sold more than 12 million copies worldwide by the end of 2012 and continues to sell, breaking PC games sales records. As such, the studio intends to pursue its development of the franchise to ride on the momentum.

“The development teams have worked aggressively to update the games since the launch, adding new content, game systems, features and other improvements,” he said. “A new update is in testing now, which will add dueling and other new content. Diablo is extremely important to Blizzard and we’ll continue to invest aggressively to support the franchise and its community.”

Blizzard is currently developing a new update which adds player-versus-player brawling, in addition to a host of changes to improve class balance and reward higher level players who pursue different styles of play with improvements to many unpopular skills.

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4 Comments on World of Warcraft Popularity Dips, Blizzard To Focus On Diablo 3


On February 11, 2013 at 4:38 am

Makes me wonder what Blizz’s endgame plan for WoW is. Are they going to keep it running as is until its no longer profitable to keep up and then run one last hoopla event before they shut it down. Or if they’ll start working on a f2p model for the game.


On February 11, 2013 at 4:41 pm

They still have 9.6 million people playing. that’s still obscenely profitable. If profitability is all that matters, WoW will be around for a long long time. (Consider that over the years, their closest competition has been maybe 2 or 3 million players.)

And the numbers about Diablo III I actually find a bit interesting. If memory serves me correct, the game pretty much sold 10 million out the gate. Yet after being out several months only a few million units pushed out the door. Is that the peak one can expect out of a PC game (the well is dry at that point), or did the botched launch and constant problems lead to a loss of interest?

Either way, Blizzard is suffering from rich boy problems. Love them or hate em, but most companies would love to have a game doing half the business Blizzard did on D3.

Not Given

On March 7, 2013 at 4:02 pm

Diablo III is no more than a money grab. That is what caused interest to wane. Without gear, you can’t survive. Tactics do not provide near as much advantage as good gear. and good gear requires either an obscene amount of time, or … real money. That is why after buying it I stopped playing and cut my losses. No throwing good money after bad for me.