World of Warcraft Subscriptions Drop By 600,000

Some things you can just take for granted. The sky is blue, water is wet, and World of Warcraft subscriber numbers only go up. Well, until now.

During last night’s Activision Blizzard earnings call, Blizzard CEO Mike Morhaime mentioned that WoW has fallen to pre-Cataclysm subscriber levels. That means they’re back to 11.4 million, down from the 12 million subscriber peak. Honestly, is this really a surprise?

Let’s face it, we’ve all gotten to the point where WoW’s growing subscriber numbers were accepted as something that would always be so. But WoW is becoming more and more dated with each passing day, so people are naturally going to be looking for something new. Don’t get me wrong, I still don’t think that this signals anything like the end of WoW, and here’s why.

First off, it’s been over four months since Cataclysm launched. The players who returned for the expansion have likely finished up the new content and gone back to whatever they were doing before. Second, the newest ‘big’ MMO, Rift, launched in late February. I’d wager that many of those players let their WoW subscriptions lapse while they played the beta and Head Start for Rift.

That’s not to say that WoW won’t lose subscribers at some point. Another game, possibly even Blizzard’s mysterious Titan, will eventually grab the attention of a large number of WoW’s playerbase. Even then, WoW will likely soldier on. After all, Everquest launched in March of 1999, and it still has players, and is still getting content added.

The long and short of it is this: WoW may lose some subscribers, but don’t expect it to go anywhere anytime soon.

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4 Comments on World of Warcraft Subscriptions Drop By 600,000


On May 10, 2011 at 6:07 pm

Take any MMO number and cut it in half. Active players who use their accounts to play vs. total accounts created and registered for guild banks, botters, etc are 2 completely different things. Lot more accurate then to ACTUALLY believe 12 million REALLY play. Highly doubt it.


On May 11, 2011 at 12:19 am

Most MMO’s would be happy to have 600k subscribers let alone 11.4 mil.


On May 18, 2011 at 8:00 pm

Subscriptions Drop By 600 000

well I guess 600 000 players are getting sick and tired to deal with ty people engame attitude

come on who is going to pay to play for then deal with people crap?!

30 to 40 mins to get into Heroic dungeon
and at the first wipe everyone insult each others and then quit

well good luck for those who decide to stay with WoW

young chang

On July 10, 2011 at 10:49 am

it’s not the players that became suddenly bad attitude. it was how cataclysm was made. one mistake, wipe group and constantly boots, no second chances. who wants to be tank when you’re getting responsibility of everything too? it’s the expansion that caused the players to be TOTAL JERKS.