Posted on August 7, 2007,

Xbox 360 Price Officially Drops

halo 3 console

In the biggest shock to hit the gaming world since the announcement of another Tony Hawk game, Microsoft has officially dropped the price of their console by $50. I’ll give you a minute to recover from the surprise. This confirmation came in the form of their latest press release, which also gave the first listing of the Halo 3 themed console since its lackluster debut at E3.

The new prices for the Xbox 360 line of consoles are as follows:

Core System: $279.99
Premium System: $349.99 (Tho Microsoft seems to have dropped the “Premium” term, as this system is recognized as the “standard” model.)
Elite System: $449.99
Halo 3 Special Edition System: $399.99

We have known about most of this information for months, with the Halo 3 console pricing being really the only revelation. Does the fancy paint scheme of the Halo 3 system warrant the $50 difference? I’m just going to have a hard time matching the Halo 3 system’s Army-like olive color to the rest of my entertainment center, as it’s totally going to throw off the Feng Shui of the room.

See the press release after the jump:

Price drop coincides with release of ‘Madden NFL 08′ on Xbox 360, one of
many titles that make up the greatest holiday lineup in video game history.

REDMOND, Wash., Aug. 6 /PRNewswire-FirstCall/ — Microsoft Corp. today
kicked off the greatest holiday lineup in video game history by announcing
it will reduce the estimated retail price (ERP) of Xbox 360(TM) by $50
(U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will
release its blockbuster video game title “Madden NFL 08″ on Aug. 14.
“Madden NFL Football,” one of the most important mass-appeal franchises in
video games, was the top-selling game of 2006 and is the top-selling
franchise of the past 10 years. Only Xbox 360 offers a console for all
interests and budgets.
“The fact that we have been able to keep our launch price longer than
any other console while retaining our leadership position demonstrates that
consumers believe in the value of Xbox 360,” said Mitch Koch, corporate
vice president, Global Retail Sales and Marketing Group, Entertainment and
Devices Division at Microsoft. “On the eve of the best holiday games lineup
ever and the launch of ‘Madden NFL 08,’ there has never been a better time
to jump into Xbox 360.”
Xbox 360 will enhance the value of its entire family of consoles
beginning on Aug. 8. At a new ERP of $349.99 (U.S.), Xbox 360 offers an
unsurpassed experience right out of the box with a 20GB hard drive,
wireless controller, Xbox 360 headset, and more. For those looking for the
ultimate value and the freedom to customize their console as they see fit,
Xbox 360 Core System now has an ERP of $279.99 (U.S.). Xbox 360 Core System
provides everything needed to start gaming while giving consumers the
ability to add new features and accessories they want. Dressed in black and
equipped with a 120GB hard drive, Xbox 360 Elite will be priced at an ERP
of $449.99 (U.S.) for those who want the premium games and entertainment
experience. In anticipation of this year’s largest blockbuster game launch,
the Xbox 360 Halo(R) 3 Special Edition Console will hit store shelves in
September with an ERP of $399.99 (U.S.). Featuring an authentic Spartan
green-and-gold finish, this console will include a matching Xbox 360
Wireless Controller, Xbox 360 20GB hard drive, Xbox 360 Headset, an Xbox
360 Play and Charge Kit, and more.
In addition to being a great value, Xbox 360 is the only console on
which consumers will be able to play all of this year’s biggest titles:
“Guitar Hero III(TM): Legends of Rock” (RedOctane/Activision), “Halo 3″
(Bungie Studios), “Madden NFL 08″ (EA) and “Rock Band” (MTV Games). Xbox
360 is also home to the most exclusive games, such as “BioShock” (2K
Games), “Lost Odyssey(TM)” (Mistwalker/Feel Plus), “Blue Dragon”
(Mistwalker/Artoon Co. Ltd.), “Scene It? Lights, Camera, Action,”
(Screenlife), “Project Gotham Racing(R) 4″ (Bizarre Creations Ltd.), “Mass
Effect” (BioWare Corp.), “Naruto: Rise of a Ninja” (Ubisoft), and “Ace
Combat 6: Fires of Liberation” (NAMCO BANDAI Games). With a record-setting
attach rate of 6.1 games per console sold (NPD, Life-to-date, June 2007), a
new price and the greatest holiday games lineup ever, Xbox 360 has proved
itself as the home of the best games and entertainment at the best value.
About Xbox 360
Xbox 360 is a superior video game and entertainment system delivering
the best games, unique entertainment features and a unified online gaming
network that revolve around gamers. Xbox 360 will have a portfolio of more
than 300 games and will be available in nearly 40 countries by the end of
2007. More information can be found online at
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

SOURCE Microsoft Corp.

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8 Comments on Xbox 360 Price Officially Drops


On August 7, 2007 at 1:43 am

This is good news for people lookin to get a Xbox 360. in my oppinon the premium edition is the best value. The core 360 with no HDD is pointless, and the Elite is nice and worth it if u have the extra $$ to put down.

The Halo 3 edition? what a waste, i wouldnt pay $50 less for that compared to the premium edition, let alone the $50 increase. its damn ugly. like the person in the article posted, it clashes with my enterainmet center. its horrible, i watched the E3 and could only laugh when the silence for this ugly machine was unveiled.

Now this Halo 3 edition probaly will sell mad, you know how anything Halo labled sells. I think Microsoft should sell more of the Simpsons Ediiton 360, that one looks way better. Too bad its limited to prizes and special promotions.

But overall what ever a customer buys is a better price and thats what counts some extra $$ in our pockets.


On August 7, 2007 at 8:20 am

You can buy Xbox 360 premiums on Ebay for $280 bucks. You don’t even have to look hard, there are countless auctions for low priced systems.


On August 7, 2007 at 8:52 am

A $3.99 can of camo paint, and I’ll have my own custom 360 Halo-3, minus the extra pricetag and minimal memory. You’d think they would have put the largest HDD on their Halo-3 model, what with saved games and movies and all that they’re touting for the next insatllement of the Halo franchise.


On August 7, 2007 at 9:38 am


All saved films in Halo 3 are automatically uploaded onto Bungie’s servers. The saved film feature will take up zero space on your HD.


On August 7, 2007 at 12:52 pm

somewhat you are right. I actually have about 6 cans of OD green spray paint in my closet. Maybe I should get into the business of painting consoles and then jacking up the price way over cost.


On August 7, 2007 at 2:11 pm

When I saw that photo I thought “That’s a cool custom paintjob there….”

Then I read a little more and saw the Halo 3 part. What a buzzkill.

The e-bay thing is probably a good idea, but getting a blacklisted xbox would cause me to go postal.


On August 7, 2007 at 2:31 pm

I still want to know what that 7GB of space reserved on the 20GB model really is used for. OS/Game cache my ass.


On August 7, 2007 at 6:27 pm

@ egon
All SHARED films will be on the servers, but what about personal and pics ? And video you edit with the in-game editor ? Do you remember the Beta ? I do. And not all films were on Bungie’s servers, only the ones you choose to share. And this is only one game. I know I use my olde-style XBox almost exclusively for Halo-2, but the 360 will have many arcade games and other things that will eat up my 360′s memory, and I just think that a larger HDD would make the price tag a little more justifiable. Flat paint and a nice Halo-3 sticker I can do on my own at home for under $15, controller included.