Xbox One Will Last “Conservatively A Decade,” Says Microsoft

Microsoft expects the Xbox One to last at least a decade.

Speaking with GamesIndustry International, Microsoft Canada’s Xbox director of marketing Craig Flannagan explained why has high hopes for the Xbox One.

“I’ve been here for the launch of Xbox 360. I was here for the launch of Kinect. This is far and away the biggest launch we’ve ever done,” Flannagan said. “It’s the most hardware we’ve ever produced. It’s the most we’ve ever pre-sold. We’re preselling a little over 2-to-1 from what we did with Xbox 360. The momentum on launch has been really good. And we didn’t have a 40-foot console at the launch of the 360, either.”

Flannagan stated that he believes Microsoft’s console will come out ahead of the competition — which is not a surprising remark from a Microsoft exec — but in doing so, revealed his projections of the system’s lifespan.

“Xbox One is going to start ahead, in terms of the experience we can deliver,” Flannagan said. “And because we’re built for the future, we’re going to stay ahead. I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there’s a better experience you can buy than Xbox One… And it’s probably going to be a pretty long generation. We’re probably here for a while because we’re built for the future. This is a console that will last you, conservatively a decade, if I had to put a bet down today.”

In my opinion, the only way the Xbox One will last a decade in our current age of technological progress is if it has a modular design that will allow users to upgrade components. When the 360 launched, it was a clear challenger to the PC, and only top-of-the-line PCs could compete with it. The Xbox One is barely impressive by today’s PC standards; in two years, I imagine most PC gamers will have a system equal to or better than the Xbox One. What do you think?

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5 Comments on Xbox One Will Last “Conservatively A Decade,” Says Microsoft


On November 7, 2013 at 8:20 am

I think it’s largely debatable that the 360 was equal or even close to PC’s at the time it was launched. At least in regard to your statement of it being close to top of the line PC’s at the time.

But I would agree that it was closer then, than the XboxOne is to PC’s now. And the scary thing is their statement that they basically plan to have this thing last a decade. They said the same of the 360. And PC gaming suffered horribly because of it. Devs would build around dated garbage console hardware, and the PC wasn’t making as great graphical and technalogical strides because of that fact. Now they release the XBOne, and its hardware was dated by PC standards years ago.

Once again, we can look foward to inferior console tech holding back progress for the next ten years.

Alternatively, when the PS3 came out, it was closer to performance of modern PCs (but still not better)

I remember being impressed with what they were able to pull off with MGS4. But I also remember people trying to compare Crysis to Killzone on PS3. Laughable comparision, considering that the first Crysis was way beyond what the PS3 Killzone could pull off, but also because I thought MGS4 was way better looking than Killzone was.


On November 7, 2013 at 8:22 am

Considering MS is selling a multimedia/social app device and not a game console, then yeah I think it could be around for ten years if games take a backseat to everything else they want the XB1 to be.

Ron Whitaker

On November 7, 2013 at 12:23 pm

@SupremeAllah No doubt. Every console has been dated at launch compared to PC hardware, and this upcoming gen is no exception. My current PC is 2 years old, and neither of the next-gen consoles can hold a candle to it. But when those consoles were conceived, designed, and tested, they were pretty cutting edge. It’s just that they need to make sure the whole damn thing works reliably, and that takes time. Meanwhile, the PC world is advancing in tech as usual, so two years later when the consoles launch, they’re woefully underpowered when compared to current PCs.

It happens every time. No big surprise.


On November 7, 2013 at 2:07 pm

More than enough time then to sucker their customers into buying it based on the policy reversals then implement them again later.


On November 7, 2013 at 3:15 pm

That worries me. With the 360/PS3 when they came out, they were “high end.” They were not dated when they came out, they used high end expensive gpu’s while the new ones are using medium/low gpus.

Whining about consoles holding pc’s back is pointless and stupid. If PC’s brought it more money for dev’s they would focus on pc’s…well thats never going to happen so just deal with the cards at hand.