Xbox One, Kinect Present a Bundle of Privacy Concerns

Opting Out

All of these potential avenues through which Microsoft can gather information on players even when those players don’t know information is being gathered lead to the question of being able to “opt out.” When we know what data Microsoft will gather and how it will be applied, this will likely be answered in due course as well; we already know Microsoft will use at least some of your user data to customize your experience, and so certainly some people will want to abstain from sharing any data, and some will be fine with it.

The tricky part here comes from how easy Microsoft makes it to opt out for the normal consumer, and how well Microsoft protects under-aged Xbox One users. All this data-gathering might be fine for an adult — after all, you bought the console, so you presumably knew or should have known what you were getting into. Under many states’ laws, though, under-age users are protected because they’re not expected to know better, and companies like Microsoft aren’t allowed to gather personal data on them.

So if Microsoft says it can recommend movies you might like and customize the Xbox One experience to the user, that means it’s gathering and applying personal data, and there are sure to be parents who will feel uncomfortable about that. If past controversies in the mobile sphere and other tech sectors are any indication, lawmakers are going to be uncomfortable with it, too.

Without an easy, comprehensive way to opt out, the Xbox One could be a huge, wide-open window on your life for advertisers, game publishers, and Microsoft itself. The most frustrating thing about all this at the moment is that we just don’t know. We don’t know what Microsoft is planning. We don’t know what information the Xbox One will be taking down about users. We don’t know how Microsoft intends to use that data. And we don’t know if the only way to stop Microsoft from gathering that data is simply to not buy an Xbox One.

Again, it’s too early to make any definitive judgments, but Microsoft seriously needs to address these privacy concerns, and they’re worth keeping in mind as new information about the Xbox One — and the Playstation 4, which likely will have a lot of similar data-gathering capabilities that we haven’t heard about yet — continues to roll out. They sky might not be falling in terms of privacy for console players, but they should at least be aware that it’s starting to look like rain out here.

The worst-case scenario of the information available right now makes the Xbox One feel less like a great new gaming device and more like a security camera aimed at your life for the purposes of advertising to you.

Read more of Phil Hornshaw’s work here, and follow him and Game Front on Twitter: @philhornshaw and @gamefrontcom.

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17 Comments on Xbox One, Kinect Present a Bundle of Privacy Concerns


On May 25, 2013 at 12:29 pm

There is no way I’ll be buying one that’s for sure.


On May 25, 2013 at 12:30 pm

In my opinion, the privacy rights will be determined by one simple question. Will the XBone still work if the camera is covered up? If I’m playing a non-Kinect focused game, will the system suspend all activity if I cover up the camera? More importantly, if the XBone is “off” and I cover up the camera, will the machine turn itself on just to tell me to uncover the camera?

These two things will be the tell-tale signs of what Microsoft’s intent is with the making the Kinect mandatory.

Xbox dONE

On May 25, 2013 at 3:45 pm

I won’t be buying one either. all that noise.

T Wal

On May 25, 2013 at 3:52 pm

@Axetwin: Now that right there is a good question…that sure would be more than a little incriminating if you covered up the camera and the Xbox said “I’m afraid I can’t let you do that, Dave…”


On May 25, 2013 at 5:16 pm

It’s amazing that everything I read about the Xbone makes me more and more determined to never have one darken my door. You’d think they’d have at least one thing that I both care about and doesn’t cheese me off.

Also, what did we do to make Microsoft think that anyone actually liked the kinect? I don’t remember them selling that well, but them it’s possible that I’m completely dead wrong.


On May 25, 2013 at 8:21 pm

I can see the Kinect being used by Microsoft to collect viewing data (i.e. number of people watching, are they looking away/talking,happy/sad, even arousal level/heart rate) to sell to advertisers and TV companies. This
would be another reason why the once every 24HR check in would be necessary. A Microsoft executive has already said biometric data collected would be used for research and development purposes but would
not be individually identifiable.


On May 25, 2013 at 10:40 pm

How can I trust Microsoft’s to not record my conversations or video of my family room and send it to their servers when they were just caught red handed reading people’s Skype conversations which they had claimed were encrypted end-to-end?

I don’t care if its for anonymous data mining, targeted advertising, or to help find criminals. There is no way in hell I would ever allow a product like that in my house if the camera and microphone couldn’t be disabled.


On May 25, 2013 at 10:48 pm

Just slap a picture of Justin Bieber in front of the camera and use the controller.


On May 26, 2013 at 2:19 am

Big Brother is actually watching. It’s soul crushing that it’s not some dictatorship imposing this on people, but a for-profit corporation that thinks it can actually SELL it to people. That implies people will actually opt in. We don’t give doctors, nurses, or anyone else this much access to this much of our lives. And doctors and nurses and so on have professional associations and accreditation that keeps track of whether they abuse your information. Microsoft has- shareholders that demand it turns a profit. You have to be specially talented somehow to fall for this scam. No one should have that much power or access. As an aside, imagine if this was some major government doing this. Think about how you’d react. Now remember this corporation has NO interest in you personally, and that their anti-consumer stance and greed-as-motivation are well known.


On May 26, 2013 at 4:47 am

Hmmmm. So gamers don’t mind posting endlessly about their worthless lives on Facebook or showing their d*cks to children on Chatroulette on a daily basis, but now all of a sudden their concerned about privacy when Microsoft’s involved. Presumably if it was EA they’d be even more minstrel about it. XD

Show me a survey that says the majority oppose Xbox One. Until then we can assume that everyone else likes it and GameFail (l)users are just crying again cos there still butthurt over ME3. llolollol


On May 26, 2013 at 10:42 am

This is some serious “conspiracy theory” right here. Why not mention that the NSA has the capabilities of monitoring all internet data streams, and could use the xobx protocols to listen in on your living room – spying on you every day, listening for key words and waiting to kick in your door.

How bout we waiting for some actual freaking info before we start all this BS about what the Xbox One is actually all about.


On May 26, 2013 at 7:32 pm

This monstrous invader of privacy will NEVER find its way into my living room. Screw you, Microsoft.


On May 27, 2013 at 2:22 am

@lol- A good point! Except that I don’t use Facebook, twitter, tumbler, and so on. And I haven’t heard of Chatroulette, and wouldn’t expose myself under any circumstances anyway. Because I don’t want to shove all my private stuff out into the world for all to see. Also (although this is a bit of a cop out), I’d like to mention I know a number of people who use facebook etc ONLY to arrange meetings, and DON’T put up extensive and banal accounts of their daily lives. I don’t use it at all, because of it’s terrible history of protecting user data. I’m so happy you’re not (only) rampantly embarrassing yourself at all times now! Thanks for joining the conversation.


On May 27, 2013 at 12:45 pm

What gamers should do is pack a bag and head to E3 and protest outside its the only way we will get heard. With signs saying:




On May 29, 2013 at 7:44 am

@Lol… You can look up a couple polls on google… and all the polls I’ve seen thus far have shown a majority oppose the Xbox One or just prefer other options over the XOne… Also, I don’t have Facebook because it’s useless to me and I began to be not so comfortable with all the possible privacy concerns.


On July 6, 2013 at 8:54 pm

This is a well-written article, and more needs to be said about this. MS has backed off the DRM and required internet connection, but for me that was a small concern. Kinect is a much bigger concern. I will not allow my children to be subjected to data collection and targeted advertising from the moment they are born. I have no interest in switching quickly from TV to music to games, as I already have other tech that plays those things and I still have a 10-second attention span. I have no need for Skype, and I will not invite both Skype and MS, both of whom were outed in the NSA scandal, into my living room so easily.

In short, I have been a long-time and loyal Xbox customer, but I will buy no console that requires me to connect a monitoring device to play. I’m switching to PS4 unless the Kinect requirement is dropped, end of story.


On August 21, 2013 at 9:01 pm

Open the pod bay doors, Hal!