Oh wow, first of all, who uses peacekeeping missions for a recruiting commercial? And this commercial is basically telling recruits that the only combat you'll ever see is that which you are helpless to do anything about except hide behind your armor. And the whole point of a mission is to get home again (this is true, but it is not what the Army will emphasize). Not to mention the extremely high levels of man-hugging going on in this commercial, which I found quite strange for military recruiting.
Compare to US military recruiting ads, which are designed to raise your testosterone levels just by watching:
I am happy to see the Germany has kept up its tradition of naming its fighting vehicles after kitties. I also thought German vehicular names were the best.
Betatesting FH2 is fun
24th October 2006
Ehm guys that is no recruitment video. It's an add produced by Kraus-Maffei Wegmann the firm that produces the Dingo and other 'cats'.
Way wrong mega. ^^
Ok, by cats I meant the Leopards and Pumas and such, sheesh.
Write heavy; write hard.
11th April 2005
Hey, the Bundeswehr ad is designed for and pitched at an entirely different audience than the USMC ad. To me it says a great deal that the Bundeswehr must paint military service as summer camp with your buds. "Hey! You get to camp out! And wear bitchin' unis! And we have the hottest computers and shit! And girls will be there too, and they want a little strange just as much you! You can drive big rigs and help out hot chicks who might be very grateful on the ride back to your summer camp! And when you go back home The Ol' Ball and Chain and the brat will never know a thing! What's not to like?"
The USMC says, "Hey, do you have the 'nads to be one of us? If so, you'll get to kill bad guys and break shit. Guaranteed. But only if you're tough enough."
I want to live next door to the Bundewehr guy. I want to be protected by the Marine.
Oh, the Panzerhaubitze 2000 looked like it just rolled out of FH! What a throwback look it has!
That add is not for the Bundeswehr, it is promotion by the company who sells those vehicles that happen to be used by the Bundeswehr. TBH I have never seen a Bundeswehr TV ad, only one in a magazine. They were searching for pilots.
Requiescat in Pace
20th March 2008
Our Army tries to recruit people by showing humour tinted commercials and ending with  Geschikt  Ongeschikt. Geschikt means capable and ongeschikt uncapable. The GeschiktOngeschikt stuff seems to be really popular. Some examples: A later produced one: lazy bastard already gets uncapable, even more uncapable when doorbell rings and later on he calls a familymember to ask if he will open the door for the deliveryboy: And this one is capable because he got pain nerves! Now to the serious forces: Marines show somewhat similar commercials to the US ones, it's all about the toughest and only the best can be one of them. Then there is the Airforce, I think they have the weakest commercials, guy asks how things feel to an actor pretending to be a pilot and he answers it in ripped clips.
I'm sorry guys, but in the annals of military recruiting ads which show how far a force has fallen from its former days, nothing can top these Japanese Maritime Self-Defense Force ads:
(Now, think of Kido Butai, the Yamato and the Zero)
Write heavy; write hard.
11th April 2005
Yep the Royal Dutch Marines ad is definitely hardcore. My son's roommate just moved back to Amsterdam to await induction in the next cadre that goes through Marine basic training. Tough guys. But it's my understanding they are a relatively small unit, having only three active battalions.
But the Japanese Maritime Self-Defense Forces? Holy crap! Is that seriously an ad for what used to be the guys who invented running their aircraft into enemy ships as a primary weapon of choice? Or an ad for a new gay musical revue in the Ginza district?
Oh, and going back to the original point, that Germany used to have better propaganda - it struck me that US military ads are often more like old German propaganda than present day German ads are. (Lobo, that is not to be taken as permission to pile on. Stay. Stay, I said.)