In-Game Counter-Strike Ads 9 replies

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FileTrekker Über Admin

I'm spending a year dead for tax reasons.

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#1 12 years ago

It looks like a situation between Valve (The creators of the Counter Strike and Half Life 2 games) and Engage (A new company that sells advert space inside games) is starting to brew up.

Engage In-Game Advertising had run in-game ads in "the most popular online action game played among men 18 to 34." That game turned out to be Counter-Strike, a fact that was confirmed by Engage's Vice President of Business Development, David Smith.

In reporting the original story, GamePro contacted Valve Software--developers of the Half-Life and Counter-Strike games--for their take on in-game advertisements.

Today, we heard back from Valve's Doug Lombardi. His response follows:

"At no time did Valve grant permission nor discuss these advertisements with Engage. As such, this is now a legal matter. Advertising or any other commercial use of our games requires our written permission."

A call to Engage's David Smith was not immediately returned.

Personaly, I feel that in-game advertising, especialy to the extent shown in the screenshot below, is disgraceful, as I find all advertising to be evil, but not even getting legal permission and just taking space in a game and then selling it like that without the developers permission is just downright wrong.

What do you think about this and in-game advertising?


Danny King | Community Manager | GameFront.com



Mr. Matt VIP Member

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#2 12 years ago

CS takes place in fairly realistic environments. You expect to see advertisements in such places, and I don't mind if Valve decides to sell a couple of adverts here and there to make a bit of money and to make the world more authentic at the same time (though I should state, I vastly prefer it when game developers just invent their own advertisements, as they're usually more entertaining). Within reason, of course. But this is just wrong. And I don't even understand exactly how exactly they can put adverts into the game without actually talking to Valve -- I don't play the game all that much, but those look like stock maps to me. Is it done with some kind of server-side mod, or are those modified maps, or what?




Mast3rofPuppets VIP Member

08'aIgnorance is not an excuse

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28th November 2003

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#3 12 years ago

http://www.gamingforums.com/showthread.php?t=234824

:)

I don't have anything against ads that looks like ads (see the first two pics in that link), but those subway ads just looks horrible! It looks like they've just added those Subway posters to the wall texture.




MrFancypants Forum Admin

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#4 12 years ago

I won't pay for a game that makes me watch advertisements. Simple as that :)




C38368

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#5 12 years ago
Mr. MattAnd I don't even understand exactly how exactly they can put adverts into the game without actually talking to Valve -- I don't play the game all that much, but those look like stock maps to me. Is it done with some kind of server-side mod, or are those modified maps, or what?

I'm wondering the same here.




ToXiC Hawk

C'mon! Have a brain!

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6th December 2004

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#6 12 years ago
C38368I'm wondering the same here.

Yeah, I have never seen those ads in CSS (only one I have played.)




Nick1989

Finish the fight in 2007

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#7 12 years ago

Hey, I like Subway :)

What do you think about this and in-game advertising?

Well. This, I think is dumb, if they wanted to advertise they could have just asked Valve. Instead of just doing it in their own free will. Now we're going to have an argument. As for in-game advertising. I think it is OK. As long as you have permission of the game DEVs.

as I find all advertising to be evil

Well, not all is bad. But commercials piss me off. Because they advertise about stuff I dont even care for. And they also break into movies or tv when I watch. I mean I wanna sit through and watch the football game not stare at 5 minutes of gay commericals.




Admiral Donutz VIP Member

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#8 12 years ago

Trekker do you mind merging it with forums.filefront .com/showthread.php?t=234824 ? :p

Can't say much about CS, I hat that game. Advertising in games generally is acceptable aslong aslong as it is not too obvious or ruins gameplay. If a design would be expect to put a fictional advertisment in the place and usd a real one I have no issues. If a advertisement was played there for the sake of advertising I would be pissed though. Same would be putting inproper advertisments such as a BMW ad in a medieval game.




Griffin_NL

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#9 12 years ago
Mr. MattCS takes place in fairly realistic environments. You expect to see advertisements in such places, and I don't mind if Valve decides to sell a couple of adverts here and there to make a bit of money and to make the world more authentic at the same time (though I should state, I vastly prefer it when game developers just invent their own advertisements, as they're usually more entertaining). Within reason, of course.

I'd have to agree with that. I don't really care, but those ad's just 'pasted' onto a wall are something, that's just ugly. And also, I think it wouldn't be too bad in games where it would 'fit' (realistic environments). If they would throw some ads in a unrealistic environment (e.g. some real-life ads in Unreal Tournament would seem fked), now that would be really bad.




R.Winters

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#10 12 years ago

I honestly don't care, its not that I'm going to read every poster ingame, I don't even know half of the products.