Sony Has Hardware Patented That Could Interrupt Your Game With Ads 16 replies

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Fyurii

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4th August 2006

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#11 8 years ago

Product placement advertising is fine, in my opinion.It adds to immersion, if it's done right.* If it's a part of what's going on in the game world, and it's a game world that would support that kind of advertising, then it's all good. If we're leading a charge of heavy cavalry into the flank of a line of spearmen, and the horse's saddles have Coka-Cola or McDonalds emblazoned on them, then it's just wrong and will hurt the game's sales and the advertising being done. :RANT INCOMING: However, when you're playing a game or streaming media to your telly from PC/PS4/720 ("next gen" consoles), and it's interrupted by something Sony (and whomever else jumps aboard the boat) to advertise their product, it's going to piss a lot of people off. Unfortunately, Gamers will be the least of their problems. Primarily because collectively we're all bark and no bite, or simply don't give a shit about what's happening to us. All because we're babies suckling at the gaming entertainment teat of the gaming corporate machine, hungry for more at practically any cost to ethics and morality so the machine gets more money and we get more turns on the teat. Worst of all, there aren't enough of us willing to cooperate to accomplish anything approaching a minor victory against the tide of bullshit practices that publishers get away with again, and again in their treatment of honest gamers on all platforms. The horrendous thing about this though, is that Sony obviously wants to extend the unwanted and intrusive advertising beyond gamers. Hopefully when they start to impliment it, it backfires on them royally. *I still remember the blatant product placement of Airwaves gum in one of the Splinter Cell games, simply because the packaging of the gum was brighter than the rest of what was in the scene.




FileTrekker Super Administrator

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#12 8 years ago

Here's a thought

Imagine if Sony, in the future, release discounted hardware supported by advertisement in retail games? That sounds like a more likely use for this. In turn they can pump up the price for the "non-advertisement" version.

I think Gizmondo had a similar model.


Danny King | Editor-in-Chief | GameFront.comĀ 



Nittany Tiger Forum Moderator

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#13 8 years ago

NOTHING is worth interruptive ads. Sony couldn't pay me to play a console with forced interruptive ads.




Commissar MercZ

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#14 8 years ago
Killer Kyle;5642122NOTHING is worth interruptive ads. Sony couldn't pay me to play a console with forced interruptive ads.

Maybe for you, but there might be a customer base for it somewhere. Unfortunately as the category of gamers go all over the place, it's hard to make an effective action against concepts like this. We've slowly seen games solidify starting price tags at $60 which is gradually making its way into PC releases now too.

I'm still skeptical as to whether or not this hardware could create intrusive in-game ads for the reasons that filetrekker mentioned in his first post. It just seems too idiotic and an easy way to lose business, even for a self-absorbed company.

We are seeing regardless an increasing commodification of the gaming industry. It is a consumer good after all, but it's seeming like more and more ewhat we're seeing in movies nowadays.




Octovon

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5th August 2003

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#15 8 years ago

Microsoft, Nintendo and dozens of other companies are probably kicking themselves for not thinking of this first.




Pethegreat Advanced Member

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19th April 2004

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#16 8 years ago

FileTrekker;5642069Here's a thought

Imagine if Sony, in the future, release discounted hardware supported by advertisement in retail games? That sounds like a more likely use for this. In turn they can pump up the price for the "non-advertisement" version.

I think Gizmondo had a similar model.

Amazon does this with their kindle e-reader. The ad supported device costs %30 less than the device without ads at $79 compared to $109.

I can see people wanting to pay %30 less for a console even if it has ads. Given that the next generation of consoles is going to start at $500, an ad supported version would knock the price down to a more reasonable $350. Placing 1 ad at console start up and 1 ad before starting any game for the life of the console would be worth well more than $150 to Sony.

Microsoft, Nintendo and dozens of other companies are probably kicking themselves for not thinking of this first.

Don't worry, either Sony is going to license it out, or someone is going to patent troll them over this.




Nemmerle Forum Moderator

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#17 8 years ago

Very few games of certain kinds are made because they're very expensive - and that gives those who make them a great deal of power. Enough power? I'm not so sure. Not with the way publishing is changing away from stores.

It's like book publishing. I don't know if many of you pay attention to book publishing, but the big publishing houses are fucked if they stay with their current business model. Why? Well the internet and indie publishers have forced the price down to the point where they can't realistically control the retail space anymore. And those newer publishers are offering 75-76% rather than 10-17%

But back in the day when it was more expensive.... They could and did exercise ridiculous degree of control without much consequence. They were the only shows in town.

The sad truth is that, unless you create something truly obscenely annoying, in a non-competitive market people will buy from your and your opponent if they haven't had their fill. And the extra money you've gained will allow you to come out ahead.

Does this qualify as that? Well, I'm not a console gamer. I will say that the unstoppable adverts on blu-ray do for me. That the nature of Diablo 3's always on line does. And that it's entirely possible to interpret the decline of big budget gaming and the rise of indie studios as a response to this sort of policy and the decreasing cost of entry into the industry.

Console makers take a hit on consoles - have for generations now - and expect to make it back in the software. That's how they remain competitive with PCs. And I really wonder how long they're going to be able to maintain an exclusive stable of games as the cost to enter the PC market comes down. It doesn't make sense for a developer to sign an extremely restrictive contract if they don't have to. Before they always did, because they were going to have to be doing it with retail and publishers anyway. But with the way things are going....

If you don't need as much money, don't need as many services, you can afford to spread a wider net and court people who'll give you better terms. Heck the price comes down far enough you can tell them all to go fuck themselves.

If the big console makers lose that hold, it's all over for them whatever they do. They'll have to stop subsidising their sales, and then consoles will just become an expensive PC with a limited instruction set CPU.




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