My name is Tom and I am currently doing my Business coursework, for this I am required to collect the necessary information to analyse and suggest ways in which they can improve the marketing of the Sony Playstation 2. One of the key areas, which I need to research, is the potential customer so please take a few minutes to fill out this questionnaire, just copy it into your post/ add numbers e.g 1.)male, 2.)11-18 and son on. (it is preferable that you don't own a PS2, but if you still prefer other consoles to this then please fill out the questionnaire)!:) 1. Please select your gender and age category: Male Female 5-10 11-18 19-25 26-35 35-45 50-60 60+ 2. Where do you hear about most of the products you buy? q Newspaper q Television q Radio q Internet q Word of Mouth q Magazine q Other (Please state) ----------------------------------------------- 3. Have you ever played on a Xbox/Gamecube/ PS2? q Yes q No 4.Which out of the following consoles do you prefer? q Xbox q Gamecube q Playstation 2 5. If you prefer the Xbox/Gamecube to the Plastation 2, why do you prefer that particular console? Graphics Gameplay Better Games Good Network (i.e. Internet) 6. What is the main reason for not buying a Playstation 2, or other similar products? It is too It wastes time It is only useful It is Difficult Expensive For gaming to understand
7. How would you rate the price, of the PS2 (£100-£200), on a scale of 1-5, 1 being poor, 5 being excellent? q 1 – poor q 2 – below average q 3 – average q 4 – good q 5 – Excellent 8. How do you rate the pricing of other similar products (Xbox= £150-£200, Gamecube= £90-£140), again on a scale of 1 – 5? q 1 – poor q 2 – below average q 3 - average q 4 – good q 5 – excellent 9. Are you considering buying the Playsation 3 in 2006? q Yes q No q Not sure 10. If no, why? q Too expensive (it will be around £250-£400) q Don’t like playing games q Don’t understand software q Only plays games q Other (please state) _______________________________________________________________________________________________________________________________________________________________________________________________________________ 11. What would you like to see improved most in the PS3, (pick 2)? q Graphics q Game play q Price of console q Price of complimentary goods (i.e. games) q Internet connection q Style and look of console/controllers q Other (Please state) _________________________________________ 12. What is the most important thing that you look for when considering to buy a gaming console? q Good Gameplay q Good Graphics q Lots of different features (e.g. DVD player/ built in PC) q Variety of games q Cheapness of console/games q Goo network capability (e.g. internet connection) q Other (Please state)____________________________________________________ 13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one? ________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________ Thank you for your time in filling out this questionnaire!:)
shouldnt this go in the console forum?
1.Male
11-18
2. Where do you hear about most of the products you buy?
Internet
3. Have you ever played on a Xbox/Gamecube/ PS2?
Yes
4.Which out of the following consoles do you prefer?
Xbox
5. If you prefer the Xbox/Gamecube to the Plastation 2, why do you prefer that particular console?
Gameplay
6. What is the main reason for not buying a Playstation 2, or other similar products?
Its only useful It is Difficult Expensive For gaming to understand
7. How would you rate the price, of the PS2 (£100-£200), on a scale of 1-5, 1 being poor, 5 being excellent?
Excellent
8. How do you rate the pricing of other similar products (Xbox= £150-£200, Gamecube= £90-£140), again on a scale of 1 – 5?
excellent
9. Are you considering buying the Playsation 3 in 2006?
No
10. If no, why?
q Other (please state) Because the playstation 1 and 2 were a massive dissapointment and I wouldnt want to waste my money on a console that will be the same but with improved graphics.
11. What would you like to see improved most in the PS3, (pick 2)?
Game play
12. What is the most important thing that you look for when considering to buy a gaming console?
Variety of games
13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one?
To improve their graphics like the xbox.
1. Please select your gender and age category:
Male
11-18
2. Where do you hear about most of the products you buy?
q Internet
3. Have you ever played on a Xbox/Gamecube/ PS2?
q Yes
4.Which out of the following consoles do you prefer?
q Xbox
5. If you prefer the Xbox/Gamecube to the Plastation 2, why do you prefer that particular console? Better Graphics, bigger controlers, more games.
6. What is the main reason for not buying a Playstation 2, or other similar products? Lack of money, No chance of getting any good games.
7. How would you rate the price, of the PS2 (£100-£200), on a scale of 1-5, 1 being poor, 5 being excellent?
q 3 – average
8. How do you rate the pricing of other similar products (Xbox= £150-£200, Gamecube= £90-£140), again on a scale of 1 – 5?
q 4 – good
9. Are you considering buying the Playsation 3 in 2006?
q No
10. If no, why?
q Too expensive (it will be around £250-£400) q Only plays games q Other (please state) I have no money and my mom favors my sister
11. What would you like to see improved most in the PS3, (pick 2)?
q Graphics q Game play q Price of console q Price of complimentary goods (i.e. games) q Internet connection q Style and look of console/controllers q Other (Please state) _________________________________________
12. What is the most important thing that you look for when considering to buy a gaming console?
q Good Gameplay q Good Graphics q Variety of games q Cheapness of console/games q Good network capability (e.g. internet connection) Other Free online gaming
13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one? ?________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ________________ ________________________________________________________________________
Thank you for your time in filling out this questionnaire!:)
Just a quick tip to make it easier make the questionnaire in Excel or Word and attatch the document to your post for us to dl fill in then re-attatch... so much easier ;)
1. Please select your gender and age category: Male 11-18 2. Where do you hear about most of the products you buy? q Internet 3. Have you ever played on a Xbox/Gamecube/ PS2? q Yes (all three) 4.Which out of the following consoles do you prefer? q Xbox 5. If you prefer the Xbox/Gamecube to the Plastation 2, why do you prefer that particular console? Better Graphics, More Comfortable Controller, Generally Better Games, Good Online Service (Xbox Live), and many supported online games. 6. What is the main reason for not buying a Playstation 2, or other similar products? None, I have one and love it, just not as much as my Xbox. 7. How would you rate the price, of the PS2 ($120-$240), on a scale of 1-5, 1 being poor, 5 being excellent? [I considered the prices for this and the other two consoles as what you get for how much you pay] q 3 – average 8. How do you rate the pricing of other similar products (Xbox= $180-$240, Gamecube= $110-$170), again on a scale of 1 – 5? Xbox q 4 – good Gaycube q 2 – below average 9. Are you considering buying the Playsation 3 in 2006? q Yes 10. If no, why? N/A 11. What would you like to see improved most in the PS3, (pick 2)? q Graphics q Internet connection 12. What is the most important thing that you look for when considering to buy a gaming console? q Good Gameplay q Good Graphics (sorry, I couldn't pick one, these are both factors, but Gameplay is more important, if you must have just one) 13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one?
They can't. I love Sony! :D Tell someone where you work that I'm a devout Sony fan, and that Sony needs to make cars and stuff so I can buy them.
*hugs*
1. Please select your gender and age category:
Male
19-25
2. Where do you hear about most of the products you buy? q Internet q Word of Mouth q Magazine
3. Have you ever played on a Xbox/Gamecube/ PS2?
q Yes
4.Which out of the following consoles do you prefer?
q Playstation 2
6. What is the main reason for not buying a Playstation 2, or other similar products?
none, I like it.
7. How would you rate the price, of the PS2 (£100-£200), on a scale of 1-5, 1 being poor, 5 being excellent? q 3 – average
8. How do you rate the pricing of other similar products (Xbox= £150-£200, Gamecube= £90-£140), again on a scale of 1 – 5?
q 3 - average
9. Are you considering buying the Playsation 3 in 2006?
q Not sure
10. If no, why?
q Other (please state) I will not really have the time to play in 2006 due to studies.
11. What would you like to see improved most in the PS3, (pick 2)?
q Graphics q Price of complimentary goods (i.e. games)
12. What is the most important thing that you look for when considering to buy a gaming console?
q Other (Please state) Multiplayer fun (i.e. at parties :D)
13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one? Not really. I would buy it if I actually had the time to play it.
1. Please select your gender and age category:
Male
16
2. Where do you hear about most of the products you buy?
q Internet
3. Have you ever played on a Xbox/Gamecube/ PS2?
q Yes
4.Which out of the following consoles do you prefer?
q Xbox q Playstation 2
5. If you prefer the Xbox/Gamecube to the Plastation 2, why do you prefer that particular console? I like Sony and Microsoft the same so I cant judge between them.
Graphics Gameplay Better Games Good Network (i.e. Internet) Graphics, Gameplay
6. What is the main reason for not buying a Playstation 2, or other similar products? I have a PS2.
7. How would you rate the price, of the PS2 (£100-£200), on a scale of 1-5, 1 being poor, 5 being excellent?
q 4 – good
8. How do you rate the pricing of other similar products (Xbox= £150-£200, Gamecube= £90-£140), again on a scale of 1 – 5?
q 4 – good
9. Are you considering buying the Playsation 3 in 2006?
q Not sure
10. If no, why?
q Too expensive (it will be around £250-£400) ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ _______
11. What would you like to see improved most in the PS3, (pick 2)?
q Graphics q Price of console
12. What is the most important thing that you look for when considering to buy a gaming console?
q Good Gameplay q Good Graphics q Lots of different features (e.g. DVD player/ built in PC) q Variety of games q Cheapness of console/games
13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one? Make it cheaper than the Xbox 360.______________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ________________ ________________________________________________________________________
Ha all of us find out about them online, exept Lord Weiner
I take what n0e says way too seriously
50 XP
28th November 2004
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1. Please select your gender and age category: Male 11-18 2. Where do you hear about most of the products you buy? Internet
3. Have you ever played on a Xbox/Gamecube/ PS2? Yes
4.Which out of the following consoles do you prefer? Playstation 2 5. If you prefer the Xbox/Gamecube to the Plastation 2, why do you prefer that particular console? I prefer the Playstation 2 solely for it's large library of games.
Graphics Gameplay Better Games Good Network (i.e. Internet) Graphics and Gameplay 6. What is the main reason for not buying a Playstation 2, or other similar products? I own a Playstation 2.
7. How would you rate the price, of the PS2 (£100-£200), on a scale of 1-5, 1 being poor, 5 being excellent? 3 - Average
8. How do you rate the pricing of other similar products (Xbox= £150-£200, Gamecube= £90-£140), again on a scale of 1 – 5? 4 - Good
9. Are you considering buying the Playsation 3 in 2006? Yes
10. If no, why? I am buying one. 11. What would you like to see improved most in the PS3, (pick 2)? Graphics and Gameplay 12. What is the most important thing that you look for when considering to buy a gaming console? Tied between good graphics and gameplay. 13. How could Sony improve their promotion of the PS2/PS3, to persuade you to buy one? Release more information about it, such as pricing, features, etc. One of the main reasons I'm currently leaning towards buying the Xbox 360 instead of a Playstation 3 (for the moment) is because there is a total lack of information.