Danish ad makes road safety sexy 34 replies

Please wait...

KoЯsakoff

Captain

50 XP

7th November 2003

0 Uploads

6,585 Posts

0 Threads

#1 12 years ago

This made me laugh so hard, but they do have a point.

BBCDanish road safety officials have come up with a novel way of warning motorists about the dangers of speeding - by using topless blonde women.

They have produced a spoof news report where the blondes carry road signs showing the Danish speed limit: 50km/h.

The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it.

Speeding has been blamed for 25% of road deaths in Denmark.

Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive.

"If you want to reach the young people, you have to communicate on their conditions... So, topless women are working," she said.

She said the advertising campaign had been tested and in the target group it was really positive - more than 50% said they were thinking more about the dangers of speeding when driving.

Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe. We'll see."

_42355238_grab203in.jpgThe topless women "are working", road safety officials say




Giz

Massivis Effectivous

116,112 XP

8th May 2002

0 Uploads

9,297 Posts

922 Threads

#2 12 years ago

Brilliant!

Now that is priceless...err...topless! :lol:

I'll be pulling over, not just slowing down.




MrFancypants Forum Admin

The Bad

217,014 XP

7th December 2003

0 Uploads

20,003 Posts

6 Threads

#3 12 years ago

That's a nice idea, although in practice it could cause even more accidents when the drivers concentrate too much on the road-signs :)




SuperFantastic

Green? Super Green!!!

19,845 XP

8th April 2006

0 Uploads

1,777 Posts

0 Threads

#4 12 years ago

LMAO this is realy funny but i a way it is probaly true.




darkclone

116,900 XP

10th April 2006

0 Uploads

11,075 Posts

0 Threads

#5 12 years ago

Hehehe. But as said, Men would most likely crash due to paying attention to the woman's breasts, and Women would most likely look away, perhaps disgusting them enough to make a mistake and crash (except Lesbians of course ;))




SuperFantastic

Green? Super Green!!!

19,845 XP

8th April 2006

0 Uploads

1,777 Posts

0 Threads

#6 12 years ago

Kinkey Lol




SilentHitz

When in doubt...KILL IT!!

50 XP

24th June 2005

0 Uploads

937 Posts

0 Threads

#7 12 years ago

Well, I dunno if it will work or not...but it would sure get MY attention:naughty: . Prolly be the 1st one to wreck too LOL:lol:




ScOrPY VIP Member

Advanced Member

50 XP

17th November 2003

0 Uploads

15,582 Posts

0 Threads

#8 12 years ago

Heh, most likely make me crash. Whenever I see billboards etc I tend to get as much stare time as possible :p




-DarthMaul-

I'm way cooler than n0e (who isn't though?)

50 XP

11th February 2003

0 Uploads

5,051 Posts

0 Threads

#9 12 years ago
ScOrPY;3383718Heh, most likely make me crash. Whenever I see billboards etc I tend to get as much stare time as possible :p

We got Billboards with Hooters and WingHouse chicks, and that sorta stuff around here..I tend to do the same with those LOL.

And putting topless women with speeding limit signs, will cause more crashing. even with lesbians :)




Chemix2

Paladin: The Holy Knight

50 XP

16th March 2005

0 Uploads

3,789 Posts

0 Threads

#10 12 years ago

Somehow I can't see a woman standing out in the cold all day topless holding a sign... ok I can see that, but I can't see it be plausibly done. This is probaly just something to connect sex and attention to roadsigns. Ad companies have done it for years with alcohol, cigaretts, what have you. I think this will be more of a rumor and occasional happening than permanent replacement of sign posts. Also mind you, women over there as well as men aren't as frightened of mamarary glands as many of us are.