I’m a student from Newcastle, England, who is currently working on my Marketing dissertation and I was wondering if some of you would be so kind to help me out by filling in a questionnaire I have devised, in relation to In-Game Advertising.
As a fellow gamer, I have always been interested in the growing trend towards companies entering the market via In-Game Advertising (IGA), and have always questioned “Does In-Game Advertising really prove effective?”, to which I hope to answer in my completed report.
No personal information is required, No email addresses or anything, just a case of giving your opinion on a few questions.
And just to get a discussion going in here, what is everyone's view on In-Game advertising? Is it good for the industry? Should we embrace it or should we fight it? Is it wrong for companies to record our personal details?
Thus, I refute thee.
7th May 2004
No, I think it's wrong. Very wrong, and annoying. I am paying for the rights to use the software, and since I paid for it, I don't want advertisements. Now if it was free, it would be another matter, but it's not... I'm not going to buy a product because I saw it in a game. I cringe at the thought of games turning into what TV is now: Ten minutes of show for eight minutes of commercials.
Governor of state of insanity
27th February 2006
Then again, you get the game cheaper because, presumabely, advertising, pays for some of the cost.
17th May 2006
game makers need money to.....
6th February 2005
I don't recall ever seeing an advert while I have been playing a game. It might work in a football game where you have advertising in the real ones but in the genres I play I don't see it being workable.
I mean, in a fight to the death in a RTS your either going to ignore an advert if its not intrusive, or get distracted and destroyed by a full screen flash advert screaming to buy the latest piece of useless crap that nobody in their right mind wants.
I already routinely adblock everything so I don't see adverts (I refuse to buy anything that some marketing company is trying to shove down my throat on principle) and if adverts get streamed into a game I have bought then I am going to block it from communicating with the web to prevent it from working.
18th November 2004
When they released FarCry for free, ad-supported, I downloaded it. It's the same game, there's just annoying ads during load screens and such. But hey -- it's FarCry, free. =p
No! I'm Spamacus!
17th June 2003
A pity they no longer offer it. :(
I don't mind if it is intelligently placed. In some cases I feel it even enhances the immersion. Of course I'd much prefer to see the cost of the game to come down instead of it being just a steady income only to benefit the producers.
I'm way cooler than n0e (who isn't though?)
11th February 2003
it is not up to us really, its thier software, and there is an greement you have to accept to use it, and this is part of the coding, and you cant really change it...
other than that yeah its annoying.
Call me Pingwin
26th May 2005
Similarly to ensign, I don't mind if they're smart about it, I don't see how a modern warfare game could lose from a coca cola advertisement somewhere. I think it can only serve to increase the believability, or immershun of the game.
I hate it, normally I see it in MMO's where its just powerleveling services and they just sit there with macros running the whole time, then the admins force them into PVP mode and yeah....... that's fun