In-Game Advertising Questionnaire and Discussion 23 replies

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I didn't make it!

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#1 10 years ago

Hey all,

I’m a student from Newcastle, England, who is currently working on my Marketing dissertation and I was wondering if some of you would be so kind to help me out by filling in a questionnaire I have devised, in relation to In-Game Advertising.

As a fellow gamer, I have always been interested in the growing trend towards companies entering the market via In-Game Advertising (IGA), and have always questioned “Does In-Game Advertising really prove effective?”, to which I hope to answer in my completed report.

No personal information is required, No email addresses or anything, just a case of giving your opinion on a few questions.


Link: "Does In-Game Advertising really prove effective?”

And just to get a discussion going in here, what is everyone's view on In-Game advertising? Is it good for the industry? Should we embrace it or should we fight it? Is it wrong for companies to record our personal details?


Thus, I refute thee.

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7th May 2004

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#2 10 years ago

No, I think it's wrong. Very wrong, and annoying. I am paying for the rights to use the software, and since I paid for it, I don't want advertisements. Now if it was free, it would be another matter, but it's not... I'm not going to buy a product because I saw it in a game. I cringe at the thought of games turning into what TV is now: Ten minutes of show for eight minutes of commercials.


Governor of state of insanity

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27th February 2006

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#3 10 years ago

Then again, you get the game cheaper because, presumabely, advertising, pays for some of the cost.


Pa-Pa-Poker Face

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17th May 2006

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#4 10 years ago

game makers need money to.....

Freyr VIP Member

A2Files Staff

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6th February 2005

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#5 10 years ago

I don't recall ever seeing an advert while I have been playing a game. It might work in a football game where you have advertising in the real ones but in the genres I play I don't see it being workable.

I mean, in a fight to the death in a RTS your either going to ignore an advert if its not intrusive, or get distracted and destroyed by a full screen flash advert screaming to buy the latest piece of useless crap that nobody in their right mind wants.

I already routinely adblock everything so I don't see adverts (I refuse to buy anything that some marketing company is trying to shove down my throat on principle) and if adverts get streamed into a game I have bought then I am going to block it from communicating with the web to prevent it from working.

Mastershroom VIP Member

Frag Out!

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18th November 2004

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#6 10 years ago

When they released FarCry for free, ad-supported, I downloaded it. It's the same game, there's just annoying ads during load screens and such. But hey -- it's FarCry, free. =p

Ensign Riles VIP Member

No! I'm Spamacus!

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17th June 2003

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#7 10 years ago

A pity they no longer offer it. :(

I don't mind if it is intelligently placed. In some cases I feel it even enhances the immersion. Of course I'd much prefer to see the cost of the game to come down instead of it being just a steady income only to benefit the producers.


I'm way cooler than n0e (who isn't though?)

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11th February 2003

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#8 10 years ago

it is not up to us really, its thier software, and there is an greement you have to accept to use it, and this is part of the coding, and you cant really change it...

other than that yeah its annoying.


Call me Pingwin

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26th May 2005

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#9 10 years ago

Similarly to ensign, I don't mind if they're smart about it, I don't see how a modern warfare game could lose from a coca cola advertisement somewhere. I think it can only serve to increase the believability, or immershun of the game.


I didn't make it!

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#10 10 years ago

I hate it, normally I see it in MMO's where its just powerleveling services and they just sit there with macros running the whole time, then the admins force them into PVP mode and yeah....... that's fun