7th March 2006
This is interesting.
A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones. Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.
In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs". The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.
Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users. Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars. Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. Mac users prefer notebooks to desktops, station wagons to SUVs. Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost. Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations. Mac users are more satisfied with their purchase than PC users.
Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac. Some of the more esoteric observations on Mac users character are flattering, others aren't. Mac users were found to be more liberal, socially and politically. Mac users are also less modest and more assured of their own superiority.
The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs". Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.
30th December 2006
great review, but I only know one maccer and he's alright but there's lots more of them out there.
that appears to be true as a few mac owners that i know spend more money on stuff than us normal folk that dont want to waste all our money on something thats white lol
i go starbucks when i get bored and feel random but maybe im different
11th November 2006
:rofl:So true! But what does the use of a Windows Computer do then? Cause the "Windows-Effect" or something?(I got an image of a man with windows as eyes now :confused:)
29th January 2007
I wonder what they would find out with linux users :P
SFC III Troubleshooter.
5th September 2006
That was great and so true!:rofl: You guys will probably get a kick out of this too: Video - Crackle
11th November 2006
wraithcat;4223879I wonder what they would find out with linux users :P
Probably the Penguin-Syndrom. :nodding:
Trust me, I'm a Doctor
25th November 2003
I'm a Mac user and i don't do any of that stuff....
I want someone to make a virus for the mac.... so when they call it in....
"um, I think my mac has a virus" "sorry sir, macs can't get viruses" "is it normal then for all these little ants crawling all over my desktop?" *click*
7th November 2005
that made me :lol: right there