Science: Ads in gaming:) 9 replies

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Guest

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#1 12 years ago

[COLOR=black]Hi everybody! [/COLOR] [COLOR=black] [/COLOR] [COLOR=black]Currently I am graduating with my thesis on advertising in games. You would help me a lot if you would fill out this questionnaire for 5 minutes, which is about NFS:MW and some general issues.:nodding: Also, everybody who will participate will have a chance of winning a free computer game!:bows: [/COLOR] [COLOR=black] [/COLOR] [COLOR=black]http://www.studentenonderzoek.com/?qid=14728&ln=eng[/COLOR] [COLOR=black] [/COLOR] [COLOR=black]Thanx in advance! :cya: [/COLOR] [COLOR=black] [/COLOR] [COLOR=black]Steven[/COLOR]




the1chaos VIP Member

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16th January 2004

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#2 12 years ago

Eh, what do an Alfa Romero, a BMW, Burger King and McDonalds have to do with games?




MR.X`

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30th April 2004

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#3 12 years ago

Checked out the link, it isn't an advertising or for-profit site as far as I can see.

Unless it is, of course, a demographic study...

:(

:doh:




Jackthehammer

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12th November 2003

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#4 12 years ago

No, its just a dutch student project as far as I can see, its ok.




Guest

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#5 12 years ago

Well as the topic shows, my research is about advertising in games. So the BMW you're driving in Need for Speed: Most Wanted and the Burger King on the side of the road are examples of advertising (product placement) in games. But the question is, are BMW and Burger King more liked by NFS players than non-players? I can't tell too much because that would interfere with the study:lol: Greetings! And thanks for filling out the questionnaire..:bows:




MR.X`

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#6 12 years ago

Alright then, works for me.

Cheers.




GamingUpdate

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#7 12 years ago
stevensterkWell as the topic shows, my research is about advertising in games. So the BMW you're driving in Need for Speed: Most Wanted and the Burger King on the side of the road are examples of advertising (product placement) in games. But the question is, are BMW and Burger King more liked by NFS players than non-players? I can't tell too much because that would interfere with the study:lol: Greetings! And thanks for filling out the questionnaire..:bows:

Steven, I teach at a University in Australia and am also studying to complete a thesis on Advertising in games, however my focus is on Advergaming, not In-Game advertising like yourself.

May I ask how you got ethical clearance to give away a free game?

If you'd like to talk more about this, PM me and we'll swap emails. I'd be interested to learn about your methodology, hypotheses and so on.




Admiral Donutz VIP Member

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9th December 2003

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#8 12 years ago

Filled in.

As for advertising in games in general (pure classic advertising with banners or models or more hidden advertisments such as when look-alikes are used) is acceptable aslong as it fits in the gameplay. Surely a burgerking advertiment in a medieval fantasy game would be out of place but a burger king ad on a wall in a racing game would be just fine aslong as it fits in the enviroment. Realism is very important and if that generates some extra bucks then why not?




MR.X`

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#9 12 years ago

Because I personally find this guy creepy as hell:

burgerking_150.jpgIs that, good sir, reason enough for you?




Agentlaidlaw

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21st February 2005

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#10 12 years ago

USMA2010Because I personally find this guy creepy as hell:

burgerking_150.jpgIs that, good sir, reason enough for you?

Lmfao I totaly agree with yeah. If I ever woke up and that guy was in my Windows i'll pop out my shotgun on him and shoot.