DETROIT - The conservative American Family Association said Thursday it will consider reinstating a boycott against Ford Motor Co. because the automaker plans to continue running advertisements in gay publications.
Ford said last week it planned to stop advertising its Jaguar and Land Rover luxury brands in gay publications to reduce its marketing costs. But after gay rights groups complained and held meetings with the automaker, Ford reversed course and said Wednesday it would continue to advertise all of its eight brands in gay publications.
There was a Jaguar ad Thursday afternoon on the Web site of The Advocate, a biweekly gay magazine.
"We had an agreement with Ford, worked out in good faith. Unfortunately, some Ford Motor Co. officials made the decision to violate the good faith agreement," AFA Chairman Don Wildmon said in a news release. "We are now considering our response to the violation and expect to reach a decision very soon."
The AFA originally called for a boycott against Ford last spring but suspended the boycott for six months at the request of a group of Ford dealers.
"All we wanted was for Ford to refrain from choosing sides in the cultural war, and supporting groups which promote same-sex marriage is not remaining neutral," Wildmon said.
Ford spokeswoman Kathleen Vokes said the company had no comment.
On Wednesday, Ford said it wasn't ordering its luxury brands to resume their ads but plans to advertise all of its brands in gay publications.
"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue to rest," Joe Laymon, Ford's group vice president for corporate human resources, said in a statement.
Ford shares rose 1 cent Thursday to close at $8.17 on the New York Stock Exchange.
"Good Faith Agreement"? Give me a break...
This boycott is laughable considering how much investment power Ford has. I'm quite frankly sick and tired of groups like AFA and ACLU blowing issues out of proportion. Will these "boycotts" and "petitions" really further their cause? I doubt it...
What.. the.. fuck..
What is wrong with these people? Putting advertisements in magazines somehow "supports" the target audience of those magazines? Cultural war? What a load of rubbish..
Why is ford even taking these people seriously?, what is the boycot of a small group going to do against such a large company? :uhm:
It won't do anything except show Ford has some initive. If I were them i'd refuse to even have sat down for a meeting with these fanatics. Besides, gay people have lots of $ and love luxery cars, so they will lose $ by following what the fanatics say.
Good for Ford to resume the ads, finally a company not such a pussy to losing support from some right wing fantics!
I take what n0e says way too seriously
12th March 2004
Which group has the most cash to spend,families with snotty kids or gays?:)
Of course it won't do anything to advance their "cause". It's called publicity whoring, gents. Welcome to the wide, wide world of political action groups.
and us talking about it just gives them what they want... attention ;)
First off, what exactly are "Gay Publications"?
And secondly, why are they complaining about less advertisements in their magazines?
PenguinousFirst off, what exactly are "Gay Publications"?
They are most likely publications whose target audience are gay people. :rolleyes: That'd be my guess...
Same thing in other group of numbnuts wants is time in the news.