So I got home from the pub, saw an advert on the TV and figured, "that can't be right - that's misleading".
So I picked up my phone, googled the Advertising Standards Agency, and sent them a formal complaint.
Drunk MattThe BMW X3 is depicted as bring[sic] capable of drinking on the moon, and yet the lack of oxygen on said celestial body would preclude the successful operation of any internal combustion engine. Therefore, were I to be afforded the opportunity to drive my vehicle on the moon, I would find myself shortchanged had I bought a BMW X3 on the basis of this advertisement.[/quote]
I forgot all about it until they replied!
[quote=ASA]Dear Mr Lever Thank you for your recent complaint about a TV ad by BMW (UK) Ltd. I understand you feel it is misleading as you would not be able to drive a car on the moon.
We have assessed the ad and your complaint but consider that there are no grounds for ASA intervention on this occasion. The ad presents various scenarios in which the car might be used and we do not consider that the car driving on the moon is likely to be seen as a realistic way in which the general public might use it. Our Code does allow advertisers to present clear exaggerations in ads and we do not consider that this is likely to mislead viewers to their detriment.
I realise you will be disappointed with this outcome, but thank you for taking the time to contact us with your views. Kind regards
Laura Walker | Complaints Executive
Direct line ****** | E-mail ************
Advertising Standards Authority
Mid City Place 71 High Holborn London WC1V 6QT
Telephone 020 7492 2222 Home - Advertising Standards Authority
Keeping advertising standards high
By the time I stopped laughing, I actually felt sort of sorry for her. I wonder how many idiots she has to reply to?
You mean you can't drive on the moon? What kind of fucked up world is this?
Bawk_Bawk_Iz_a_Parrot;5433848You mean you can't drive on the moon? What kind of fucked up world is this?
Oh you can drive on the moon.
Just not with a BMW X3.
You should get funding from a rich eccentric and prove it.
I like your thinking.
Would you like to fund my experiment? It involves the BMW X3 and the moon.
I'll fund your experiment.
I'm prepared to put £3.27 towards this endeavour. How expensive can a trip to the moon with an SUV be?
I don't know. Tenner, maybe?
Can't see it being much more than that, unless we have to hire a pilot or something