Apex Legends recently started a thread on Reddit which was designed to discuss the Iron Crown Collection Event, or more specifically, it's shortcomings, as the company admitted it had "missed the mark" with the event which w seen as too expensive and complicated.
Sadly it seems that the move to try and smooth things over with fans has only descended into further chaos. After announcing changes to the way that players will obtain Legendary Skins during the event, saw the game's own developers, including the game's executive producer, Drew McCoy, call other players "ass-hats" and "dicks".
Seemingly ranting about the "toxic" community, McCoy said;
I've been in the industry long enough to remember when players weren't complete ass-hats to developers and it was pretty neat. I forged a bunch of long lasting relationships from back then, would be awesome to get back there, and not engaging with toxic people or asking 'how high' when a mob screams 'jump' is hopefully a start.
McCoy also took fire at the community stance that the game's developers are simply trying to grab money, stating in response to one such redditor "Hey everyone—found the dick I was talking about."
He went on to state that most of the game's players were "freeloaders" and that the amount of people who actually spend money on the game is "crazy low".
The game's community manager, Jay Frechette, then stepped in, coming to McCoy's defence when players found McCoy's behaviour to be unpalleteable, stating;
So it's fine for you all to call us liars, full of shit, and other personal attacks when we communicate an apology and update to the event but we're 'immature' when we call people out on it. Got it.
Sadly this seemed to only further fuel the fire, with hundreds of comments about what the player community sees as unprofessional and outrageous behaviour from company officials, with the most upvoted post on the thread currently stating;
You committed the ultimate cardinal sin, you got personal. You, as a team of professionals trying to make money, got personal. You got personal and decided to insult your playbase, calling us 'ass-hats' and 'freeloaders'. Not a wise move. We won't forget this. You've set a new tone for the kind of interaction we'll be having with you. It's a cold one.
Regardless of the merits or wrongdoings, here, this is certainly a PR disaster for the company, and the game, with a lot of comments from players stating they feel the whole bust-up has left them feeling isolated and no longer wanting to play the game.