EA Announces Battlefield Heroes

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EA has announced the latest addition to the Battlefield series, Battlefield Heroes . Unlike the rest of the Battlefield games, Battlefield Heroes will be a free, downloadable cartoon-style shooter. The estimated release for the PC is during the Summer of 2008. We have gathered information about this upcoming game from several sites. 1up.com
Crysis and Unreal Tournament 3's 2007 holiday season sales seemed catastrophic to some commentators who-that year like the last-declared PC gaming dead. While those who cry doomsday will do what they do, they're right in that budget-devouring development can't flatline forever. Undoubtedly, publishers and studios will read the writing on the wall in different ways-although almost all of which will declare PC-only, graphics-processing powerhouses a done deal for the foreseeable future. With it's next Battlefield, Electronic Arts and Swedish developer DICE have another idea altogether: challenge the very assumptions about what constitutes a proper PC game. Battlefield Heroes not only promises to work well on laptops and lower-end boxes, it's free to play. That advertising on Heroes' online hub and player pages, styled after social networks like Myspace.com, pays for the ongoing project is only part of the story. The March issue of Games for Windows: The Official Magazine completes the picture, answering the following questions and many more:
  • What's up with micro-transactions and will they allow deep-pocketed players to spend their way to dominance?
  • Does Heroes' cartoon style mean the game's gone soft?
  • Did Team Fortress 2 inspire Heroes or is this a classic case of convergent evolution?
  • How will Heroes address imbalances associated with the Battlefield series?
  • How customizable are characters and are these changes purely cosmetic?
  • How has producer Ben Cousins' previous work experience with PlayStation Home informed Heroes?
  • What armies, vehicles, and themes are in the works?
Subscribers should start looking for their issue on January 29. The rest of you will have to wait until February 12, when it arrives on shelves.
EA UK Forums
What’s Battlefield Heroes? Battlefield Heroes is a new cartoon-style Battlefield game that’s completely free to play. This ‘Play 4 Free’ type of game is new to EA so we’re excited to be leading the charge! It’s going to be available this summer and we’ve worked hard to make the game appeal to both our core fans as well as people new to Battlefield. It’s easy for anyone to pick up and play because of the intuitive controls, fun cartoon art style, and community features, but at the same time there’s real depth and strategy for people like us who are passionate about gaming. Is this BF3? No, Battlefield Heroes is not Battlefield 3. Battlefield Heroes is one of many Battlefield games in development by DICE, including Battlefield Bad Company for PS3 and Xbox 360. We have not made any announcements regarding Battlefield 3. How’s this different than any other game out there? It’s mainly different because it’s FREE! But this is also a new take on Battlefield games. Battlefield Heroes combines the classic sandbox gameplay of the Battlefield series, but we are also adding loads of new stuff - a fun, over-the-top setting and art style, simpler controls and interface, and a deep character development and customization system. Because it is download for free and ‘Play 4 Free’, it really changes how we approach game development – we can add new content to the game at any time, we can respond to the community’s feedback with tweaks and changes and we can make the game YOU want to play.
Battlefield-Heroes.com Press Release
BATTLEFIELD HEROES LEADS THE WAY FOR EA'S NEW
'PLAY 4 FREE' BUSINESS MODEL
Unique Cartoon Shooter Introduces a New Way to Play Battlefield Munich, Germany, January 21, 2008 – At the Digital, Life, Design Conference (DLD) in Munich, Electronic Arts Inc., (NASDAQ: ERTS) today unveiled Battlefield Heroes™, an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new mass audience. Available for download at www.battlefield-heroes.com this summer, Battlefield Heroes is EA's first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA's new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield! “Online gaming garners a massive audience,” said Gerhard Florin, EVP Publishing Americas-Europe at EA. “People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play.” Battlefield Heroes is a brand new game from the team behind Battlefield 1942™ and Battlefield 2™. It's fun cartoon-style graphics and gameplay caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world. “We put a different twist on this Battlefield game going with the cartoon-style graphics and gameplay,” added Ben Cousins, Senior Producer at EA DICE. “There's something here for all types of players -- be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.” Battlefield Heroes will be released for the PC as a free download in summer 2008. This product is not yet rated by PEGI or ESRB. For more information on EA DICE, please visit www.dice.se or www.ea.com.
Battlefield Portal
Attention Heroes! Today we announce Battlefield Heroes™, an all-new Play 4 Free cartoon-style shooter that will bring classic Battlefield gameplay to an all new audience and setting. It’s fun cartoon-style graphics and gameplay caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world. “There’s something here for all types of players -- be it our core Battlefield fans or casual gamers. With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games.” says Ben Cousins, Senior Producer for Battlefield Heroes. Battlefield Heroes is being developed by DICE in Stockholm and will be EA’s first title that is offered completely for free. It will be released for the PC as a free download at www.battlefield-heroes.com in summer 2008.
Additional Articles: BBC News New York Times
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