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The Entertainment Software Association (ESA) has confirmed that the E3 Expo will return in 2009 with various improvements. Many in the industry have criticized the show in recent years with SEGA's US president Simon Jeffrey likening this year's E3 atmosphere to that of a hospital corridor. The ESA say they have done some research and they know exactly what changes need to be made to make the event great again. One of the changes mentioned is an "intensified focus on reinforcing the high-octane growth, innovation, and captivating entertainment that are driving the computer and video game industry." Whatever that means.....
The expanded E3 will welcome all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment and technology.
Still no signs of Booth Babes thou!
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