By FileTrekker 3 months ago, last updated 3 months ago
Ubisoft has apologised for a technical error that caused a number of pop-up ads for the Assassin's Creed Mirage Black Friday sale to bombard players on the game's pause menu this week.
Annoyed and bewildered players took to Reddit to comment on the seemingly inexplicable pop-ups, which Ubisoft has claimed were the result of a "technical error" that shouldn't have appeared in that particular game, given you already own it, obviously. The ad also appeared in other games, including Assassin's Creed Odyssey, where it makes a little more sense, I suppose.
The nature of the ads also came under fire, with the full-screen pop-up taking over the game's pause menu, and providing players with a choice to either buy the latest game or close the ad. According to Ubi, this was also in error, and the ad was intended to “display a promotion for Assassin’s Creed Mirage as part of the franchise news in the main menu of other Assassin’s Creed games” and not actually appear in the game itself.
Ubisoft added that they wanted to “ensure the best player experience possible,” and admitted that the pop-up ads were "disruptive" and "promptly removed," but not before a number of videos showcasing the issue had gone viral.
Some players didn't buy the apology, speculating that the ads were a test that had gone wrong, while others wondered if the incident was a Black Friday marketing stunt.
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