It’s hardly surprising that publishers have jumped on downloadable content with all the enthusiasm of Gary Glitter in a playpen. After all, the ability to reserve things that used be in games for free, such as alternate costumes and gameplay modes, and sell them at an additional cost is a very tempting little prospect. CD Projekt Red, however, is a bit more pro-consumer than that, and believes only significantly sizable DLC ought to carry a price tag. The rest of it should be free.
“I think all of the smaller DLCs should be free,” CPR’s Mateusz Tomaszkiewicz told MCV. ”In my opinion, you shouldn’t pay for such small packs for to the game. I have no problem with buying an add-on to a game which adds a lot of hours of gameplay and a lot of new content, like expansions used to be in the past. But small DLCs, such as individual items — a customer shouldn’t be forced to pay for that.”
In the same interview, Tomaszkiewicz cited free DLC as an example of pro-consumer attitudes that really resonate with the public, alongside games with good plots and solid artistic visions. It’s definitely worked for these guys, since The Witcher 2: Assassins of Kings performed very well indeed.
It’s a shame, however, that so many game companies are focused only on short-term cash grabs and don’t care about fostering long-term loyalty from consumers. A small freebie can go a long way, and signs that a company truly cares about its users is an important part of running any successful business that stands the test of time. If more CEOs could see an inch in front of their noses, maybe we’d have more great attitudes like Tomaszkiewicz’s.
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