Posted on August 13, 2012, Ross Lincoln EA’s Moore Predicts Digital Will Soon Overtake Physical Game Copies
Electronic Arts’ Coo Peter Moore has confidently predicted that AT&T and Time Warner will stop screwing over their customers within the next 2 or 3 years. Ha ha, I’m kidding, but that’s the unescapable subtext of his belief, one shared with far too many developers, that digital media will become the primary means by which gamers experience their games.
There will come a point,” he told Reuters, “whether it is two or three years from now, when we say. ‘We are doing more in digital media now than we are in physical media,’ and it’s clearly not far away.”
ORLY? In this conversation, he seemed to be thinking of free to play and social games when making this pronouncement. Clearly, he hasn’t been paying attention to the news. Surely he doesn’t still think that social games will become the norm. And I think we all know about EA’s f2p prospects. Luckily, he hasn’t drank the Kool-Ade entirely. EA, he says, will continue to make physical games.
“We will never abandon physical media,” he said. “As long as the consumer wants to buy something on a disc, we will be there to offer it.”
Wonderful, because until American broadband stops being meted out by horrible companies like AT&T, who charge ruinous monthly rates for arbitrarily throttled service, Americans are not going to eagerly embrace a digital only gaming model. Streaming might make sense for Movies, which suck up bandwidth but in smaller chunks. But 30 hours of a game might kill your Internet before you’re halfway through. Keep things physical, please. And also, stop with the persistent Internet BS. KTHXBYE.