Grand Theft Auto 5: The $800 Million Dollar Game

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Posted on September 18, 2013, Devin Connors Grand Theft Auto 5: The $800 Million Dollar Game

Grand Theft Auto 5 made $800 million dollars in its first 24 hours on store shelves.

According to Take-Two Interactive’s Investor Relations page, Grand Theft Auto 5 tallied $800 million in day one sales, more than “…any title in the history of the Company and the Grand Theft Auto series.” Grand Theft Auto 5 went on sale at over 8,300 stores on Tuesday (with some selling late Monday night), coupled with the digital version available on the PlayStation Network.

With a budget well into nine figures (most reports claim $250-$300 million), Grand Theft Auto 5 is on pace to reach the $1 billion dollar mark well before any other title. Call of Duty: Black Ops II is the current record holder, having joined the Billionaires Club 15 days after launch.

While the press release doesn’t mention this figure, Grand Theft Auto 5 now holds the day one sales record at $800 million. Black Ops II reached $1 billion faster than any game before it, but its day one sales were “only” $500 million. Furthermore, while no specific sales figures have been released by Take-Two, simple math dictates that roughly 13.4 million copies were sold on or before September 17th. The number will likely round down slightly due to the higher cost of Collector’s Edition SKUs.

Read the press release below for the full skinny from Take-Two CEO Strauss Zelnick.

NEW YORK–(BUSINESS WIRE)–Sep. 18, 2013– Take-Two Interactive Software, Inc. (NASDAQ:TTWO) today announced that Grand Theft Auto V delivered the highest first day retail sales of any title in the history of the Company and the Grand Theft Auto series. Launched on September 17 for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, the title has already received widespread critical acclaim and achieved first day sell-through of more than $800 million worldwide, excluding the upcoming launch in Japan and Brazil, according to Company estimates.

“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence,” said Strauss Zelnick, Chairman and CEO of Take-Two. “Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”

Developed by series creator Rockstar North, Grand Theft Auto V is currently available for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft. The title is rated “M” for Mature by the ESRB.

Grand Theft Auto V also includes access to Grand Theft Auto Online, the revolutionary new open world online game launching October 1, 2013 that comes free with every copy of Grand Theft Auto V.

For more information about Grand Theft Auto V and Grand Theft Auto Online, please visit

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at

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