Microsoft bans paid Minecraft promotions

Please wait...

Published by FileTrekker 2 years ago , last updated 10 months ago

Mojang, the creators of Minecraft, have made changes to their terms of service which prevents advertising agencies from using Minecraft to promote brands.

The new rules prevent advertising agencies and corporations from running "mods or servers" that are designed to promote unrelated products, or for orginisations to promote their own causes.

The upshot of the new rules means that you can no longer build, or pay someone to build, a Minecraft map or mod for you in order to promote your business, website, or anything else. It's still okay for fans of products or services to create re-creations of those things within the Minecraft world, but corporations cannot create their own brands or pay others to do so.

For example, a movie studio can no longer pay to have their latest movie's logo created within Minecraft, but players are free to re-create it if they so wish as long as they do so without influence of the company / brand owner.

This could prove a crippling blow to a lot of companies who specialise specifically in Minecraft branding and marketing, a notable example being a high school student in the UK who recently made headlines for making thousands of pounds by selling his Minecraft building skills to businesses, even going so far as to earn praise from notable businessmen like Dragon's Den star Theo Paphitis.

There are other questions that can be raised too; Norwiegian based company Heisholt Inc, uses Minecraft as their base of operations, opening a "virtual office" within the game where their employees meet and visitors can attend and hold business meetings. Will they be allowed to continue to operate within the games virtual world?

Minecraft concerts have also been a big hit, with bands like AlunaGeorge holding virtual concerts within the Minecraft world. Without Microsoft / Mojang's explicit permission, these concerts are seemingly no longer allowed to take place.

Do you think this move will harm or benefit Minecraft in the long run? Sound off in the comments below!

Comments on this Article

There are no comments yet. Be the first!