It would appear that sharing the odds for obtaining any given item in loot boxes will become a standard among the games industry soon, as several major developers who are members of the Entertainment Software Association announced a new agreement today to share the odds of items dropping in all loot boxes going forward.
The developers at the center of the agreement include Microsoft, Sony, Nintendo, Activision, Ubisoft, EA, and Take-Two, among others. New policies will be laid out by all the major companies involved which will require all games with paid loot boxes to disclose the odds of item drops.
Many other ESA members are also considering disclosure, but with so many big names behind it, it seems likely other companies will also fall in line.
Many other ESA members are considering a disclosure. The disclosure will apply to all new games and updates to games that add such in-game purchases and will be presented in a manner that is understandable and easily accessed. Taken together, these disclosures will help reach consumers playing across a variety of games, including PC games and other games delivered outside of the platforms.
There have long been calls on the industry to take action on loot boxes, with several legal cases recently forcing the industries hand, as well as regulations now being imposed by several nations including Belgium and the Netherlands.
The ESA have stated that they expect the new agreements to be in place and being enforced by the end of 2020.