Posted on December 18, 2013, Mike Sharkey Standalone DayZ Rings Up $5 Million in Sales in 24 Hours
Here I thought that maybe gamers had moved on from the zombie survival sim experience known as DayZ. Not so much.
In a Twitter post, Bohemia Interactive CEO Marek Spanel revealed that the early access version of standalone DayZ sold 172,500 copies in its first 24 hours on Steam. When he posted the message last night, 142,403 of those people were online, fleeing from zombies and scavenging for food and weapons.
Some quick math: DayZ early access is currently $30 on Steam. Multiply that by 172,500, and you’ve got $5.175 million worth of DayZ sales in a single day. I’d say that’s a pretty amazing start for a little project that began as an Arma 2 mod.
On a side note, Game Front’s team has been chatting about the emergence of “early access” of late. It’s a rather strange phenomenon: gamers willingly paying a premium to get into an early alpha. And yet, here it is. As of this posting, three of the top five sellers on Steam are early access versions: DayZ, Starbound, and Rust.
Phil is particularly interested in the topic of early access, and will have a bit of editorial up about it soon. Stay tuned, and let us know what you think about early access in the comments section below.