Posted on October 16, 2007, Jonathan Study Reveals Importance of Xbox 360 Achievements
A new study released by Electronic Entertainment Design and Research has revealed just how important achievements can be to Xbox 360 games. The study concluded that games with a higher number of achievements generally receive better review scores and more gross sales in the United States. The study also showed that a greater variety of achievements — aside from the usual “Completion” ones — resulted in even better reviews and profitability.
“Consumers want their games to include both variety and abundance of Accomplishments,” said Geoffrey Zatkin, COO, EEDAR. “Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title.”
The EEDAR’s research also found that some consumers tend to review a game’s available achievements before purchasing it, leading to games with “secret” achievements suffering a loss in possible profits.
Considering the vast number of Xbox 360 owners who have confessed to playing sub-par games just to bolster their Gamerscore, this makes perfect sense to me. I’ve got a couple friends right now playing through Xbox Live Yaris game right now, just because it’s free and has achievements.