Posted on May 28, 2008, Shawn Sines Ubisoft Giving Gamers Easyway to Stop Smoking With Your DS
Ubisoft and Allen Carr have collaborated to bring Allen Carr’s Easyway to Stop Smoking to the Nintendo DS. Gamers can look forward to having a proven smoking cessation tool at the tips of their stylus.
Published in 50 countries, Allen Carr’s Easyway to Stop Smoking book is an international best seller, and Allen Carr’s Easyway network of clinics spans the globe. The method removes the smoker’s belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping.
“Ubisoft’s creative team has worked hard to deliver a game that successfully communicates Allen Carr’s Easyway method via play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.”
Gamers can grab Allen Carr’s Easyway to Stop Smoking this November. I guess all they really have to do to get the player to stop smoking is make this game more addictive.
via Business Wire