Ubisoft Responds To PETA On Assassin’s Creed IV

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Published by GameFront.com 6 years ago , last updated 2 months ago

Posted on March 9, 2013, Ian Miles Cheong Ubisoft Responds To PETA On Assassin’s Creed IV

Ubisoft announced Assassin’s Creed IV this past Monday. It was an announcement which lead to a response by PETA condemning the game for its seeming inclusion of whale hunting—a piece of content which has not in fact been verified by the studio.

PETA called the game “disgraceful”, in what is the organization’s latest attempt to gain publicity from the media. They stated:

Whaling—that is, shooting whales with harpoons and leaving them to struggle for an hour or more before they die or are hacked apart while they are still alive—may seem like something out of the history books, but this bloody industry still goes on today in the face of international condemnation, and it’s disgraceful for any game to glorify it. PETA encourages video game companies to create games that celebrate animals—not games that promote hurting and killing them.

Ubisoft has since responded to the allegations with a tongue-in-cheek comment about how the game does not condone whaling (via GamesBeat).

“History is our playground in Assassin’s Creed. Assassin’s Creed IV: Black Flag is a work of fiction that depicts the real events during the Golden Era of Pirates. We do not condone illegal whaling, just as we don’t condone a pirate lifestyle of poor hygiene, plundering, hijacking ships, and over-the-legal-limit drunken debauchery.”

It goes without saying that PETA’s attempt to shame the game may have backfired and served only to draw further public interest in Assassin’s Creed IV.

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