Ubisoft: The Assassin’s Creed Meta Story “Is Supposed to be Carried on Forever”

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Published by GameFront.com 10 years ago , last updated 3 years ago

Posted on December 3, 2011, Phil Owen Ubisoft: The Assassin’s Creed Meta Story “Is Supposed to be Carried on Forever”

Ubisoft senior VP of sales and marketing Tony Key on the Assassin’s Creed franchise (to the [a]list):

The meta story is supposed to be carried on forever. We can go on with this brand where we want to – that’s the exciting part about the way it’s constructed.

He’s talking, of course, about the present-day storyline in the AC games. He’s saying they will make Assassin’s Creed games indefinitely without concluding that story. And I am so furious right now.

I’ve called Assassin’s Creed the Lost of video games, and what I mean by that is that they’ll keep creating new mysteries and never answer any questions until, when they do inevitably end the franchise, they’ll deliver an unsatisfying resolution. They’re going to string us along until they decide the franchise isn’t worth the money they’re putting into it. And that will happen some day, because each successive game sells fewer copies than the previous one did.

But just to have this philosophy that you can have an overarching plot that you don’t have to conclude is infuriating to me, as a fan of storytelling in games. And it’s abusive to the audience. I keep playing these games because I want to know what’s going to happen, but if this really is their way of thinking I might just give up on this franchise right now. What’s the point of continuing?


Follow Phil on Twitter: @philrowen

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