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Published by GameFront.com 11 years ago , last updated 2 months ago
Posted on May 21, 2007, Ron Whitaker Ubisoft to Expand Casual Software Line
Today, Ubisoft announced that it is planning to expand its lines of software for casual gamers. Among the first products we’ll see from this expansion are the new “My Coach” product line, and a significant expansion of the Petz franchise.
Yves Guillemot, CEO at Ubisoft, said, “Ubisoft has a proven track record of publishing and creating video games for non-traditional gaming audiences, with multimillion-selling brands like Petz and Rayman. The timing is right for us to leverage our creativity and to open up the video games market to new consumers who will be attracted by content that can help them learn, grow and feel better in an entertaining way.”
The new casual games structure will be headed by Ubisoft veteran Pauline Jacquey. The executive producer of casual games at Ubisoft, she was the producer on some of Ubisoft’s best-selling brands including Tom Clancy’s Ghost Recon and Rayman.
For a little bit about what games to expect, here’s a snippet of the press release itself:
The “My Coach” series of games will allow players to improve themselves and learn in an interactive and stimulating way. The first two games in the line are “My Word Coach” and “My Life Coach.” “My Word Coach,” is being developed in collaboration with linguists and will help players improve their verbal communication and vocabulary in a fun way. “My Word Coach” can be played alone or with friends on Wii and Nintendo DS and will be released in Fall 2007. “My Life Coach” is being developed in collaboration with a behaviorist. “My Life Coach” is a personal coach that gives anybody concerned about their well being the willpower they need to change their habits the way they want in a motivating and fun way. “My Life Coach” will be available for the Nintendo DS in Holiday 2007.
Ubisoft will also continue to grow its extremely successful Petz® line of games and allow young players to learn how to take care of that special cat, dog or horse on their Wii for the first time. The Petz series sold more than 3.5 million units worldwide in fiscal year 2006-07.
I’m not surprised to see this, and I won’t be surprised to see other developers make similar announcements in the near future. The success of the Wii as a casual gaming console has brought the casual gamer to the forefront of the industry mind, and now publishers and developers will be looking for ways to capitalize on the casual dollar.
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