Posted on October 14, 2010, Phil Owen Vague Press Release Says Medal of Honor is Selling Well
I get a ton of press releases every day, and most of them contain some sort of concreted information about something. For example, every Tuesday I get a bunch that tell me that games have been released. That’s actual, solid data right there. You can buy a game now! WOOOO!
And, sometimes, I get press releases like the one I got from EA today about Medal of Honor. It has a headline that reads, “EA’S MEDAL OF HONOR SCORES AT RETAIL.” That’s interesting enough. Let’s take a look inside, shall we?
Electronic Arts Inc. today announced great Medal of Honor™ day one sales and that the game is well in position for an outstanding holiday. Co-developed by EA’s Danger Close™ Studio in Los Angeles and DICE in Stockholm, Medal of Honor launched yesterday with strong momentum and early internal indicators show that the game is off to a great commercial start. In the U.S., retail response has been overwhelmingly positive with midnight launch events at nearly all Gamestop locations nationwide and with major mass merchandising retail chains already exceeding their Day 1 forecasts.
‘We anticipate Medal of Honor to be one of the biggest video game titles launched this year,’ said Bob McKenzie, Senior Vice President of Merchandising at GameStop. ’This underscores how video gaming has emerged as mainstream entertainment.’
Something’s missing. Oh yeah, numbers. EA sent out a press release to tell everyone that Medal of Honor is selling really well but without telling everyone how much it sold. Looks like more spin control over the huge not-disaster that is the game getting favorable reviews (speaking of which: our review).