Valve Not Buying Into Downloadable Content Purchase Trend

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Published by 12 years ago , last updated 11 months ago

Posted on May 22, 2007, Shawn Sines Valve Not Buying Into Downloadable Content Purchase Trend

css2.gifThis story on features some interesting quotes from Team Fortress 2 designer Robin Walker stating that Valve, developer of the popular Half-Life and Half-Life 2 games is not in the habit of nickel-and-dimeing their customers. Walker says the company makes content and people get the content when they buy the titles, not after the sale.

Charlie Brown, also of Valve states that one reason Counterstrike and Valve’s other multiplayer games are so popular is the massive amount of user created add ons but Doug Lombardi, the company’s Director of Marketing says “Our philosophy there is, if you buy the product, we put more content out to keep the game interesting, we sell more products.”

Instead of micro-transactions like Xbox Live!’s model the company is investigating  in-game advertisements and has even patched its popular Couterstrike:Source recently to support them.

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