Posted on July 12, 2012, Ben Richardson Valve: Steam Greenlight Inspired by TF2
On Tuesday we reported on Steam Greenlight, a revolutionary new service from Valve that will allow gamers and developers to help choose which games are made available for purchase on the popular digital distribution platform. Championing their chosen titles, Greenlight users will get involved during the early stages of development, much like they do with Kickstarter and other crowd-driven services. Indie developers get exposure and a chance at the big time; gamers get their voices heard; Valve sells games. Everybody wins.
Promoting the new product at the Develop conference, Valve business development director Jason Holtman explained how the idea began with Team Fortress 2, which he facetiously admitted is “a hat manufacturing game.” Stunned by the enthusiasm with which the TF2 community took to designing, submitting, and eventually selling hats and other accessories, Valve began to look at other ways of “getting customers involved in the business.”
As it turned out, fan enthusiasm was a solution in search of a problem: “We had a problem of how do we filter the large number of new indie games out there and put the best ones on Steam,” Holtman explained. Grassroots support was another key benefit of the Greenlight model: “We also didn’t have the ability to encourage people during development.” In August, when Greenlight launches, the PC gaming titans hope to kill both birds with one stone.
h/t PC Gamer