You may have never heard of the term "Vampire Shopping" but it's something that is becoming prevalent in our society according to latest figures by Argos. They consider vampire shopping to be orders placed or night time shop visitors between 1am and 6am and they say that the average vampire shopper buys 20% more products than the average daytime Argos shopper.
Compared to six months ago, vampire shoppers are "filling their baskets" with 27% more goods now and the main areas in the UK for them doing so are in Manchester, Nottingham, Belfast, Cambridge with some other areas too.
Top 10 Games bought between 1am-6am in 2018:
- Red Dead Redemption 2 (PS4)
- God of War (PS4)
- Marvel’s Spider-Man (PS4)
- PS4 Slim Console
- FIFA 19 (PS4)
- Nintendo Switch Console
- Call of Duty Black Ops 4 (PS4)
- DualShock 4 Wireless Controller
- Forza Horizon 4 (Xbox One)
- PS VR V2
An Argos spokesperson said:
It’s no surprise that customers have taken to the calm quiet of late-night shopping – the prevalence of tablet and smartphones at bedtime mean customers are shopping at a time convenient to them in ever greater numbers.
Gamers appear to be the most likely group to stay up late and shop, but sleep-deprived parents also log on in the dead of night to stock up on baby goods. The reign of the Vampire Shopper is one we can’t see ending anytime soon!
It would be interesting to see what is driving these late night sales, is it the calm of the night that leads to better decision making or is it the impulse of thinking about it all during the day and buying it late at night? However, upon doing some research Argos states that the likes of Super Mario and Mario Kart games tend to be what day time shoppers bought in 2018 but night time shoppers favoured more action and sporty games. Maybe it's those with very active minds buying all those games late at night!