Posted on January 14, 2011, Phil Owen Video Game Sales Were Down by $1 billion (or so) in the US in 2010
The NPD says total revenue from the sale of physical video games and video game hardware and digital content and rentals (the latter two are basically guesses) in the US was down 5% in 2010 from 2009. That means, deep breath, the gaming industry only raked in $19.3 billion from American consumers. Bejeezuz, man. That’s just so sad. Like, Bobby Kotick might only be able to by four or five new mansions this year because of that. Sad day.
Meanwhile, the top consoles for the year were, in this order: Nintendo DS with 8 million sold, the Wii with 7 million sold, the Xbox 360 with 6.7 million and the PS3 with some unknown number we won’t learn at least until Sony releases their quarterly earnings report. Remember that these are US numbers.
One last note. Yesterday, I thought it mildly strange that a game, Just Dance 2, that came in second in sales to Black Ops during the ridiculous holiday shopping season would only be seventh in total sales for the year. One fact I did not notice then in the NPD report is that Black Ops, for the year, sold twice as many copies as Madden NFL 11, which was no. 2 for the year. So the gap between Black Ops and Just Dance 2 during the holiday season must have been quite large.