Walmart Going After GameStop with Used Games Push

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Published by 5 years ago , last updated 11 months ago

Posted on March 18, 2014, Mike Sharkey Walmart Going After GameStop with Used Games Push

They’re late to the game, but Walmart wants its piece of the used-games market pie.  Given that this is Walmart we’re talking about, it’s safe to say they’ll get it — and a big piece at that.

In a press release, Walmart announced that, starting on Wednesday, March 26, gamers will be able to trade in their used games and receive a credit good for anything sold at Walmart or Sam’s Club, both in stores and online.Walmart will refurbish the pre-owned games it purchases from customers and plans to begin selling used games in stores this summer.

“Walmart already has the second-largest market share in the video game industry, and with more than 110 million gamers in the U.S., we see enormous potential in the $2 billion pre-owned video game business opportunity,” Walmart stated. “This is a new category for us and something our customers have been asking for. Ultimately, when Walmart disrupts markets and competes, our customer wins.”

The used-games category has, up to this point, been controlled almost exclusively by GameStop. Walmart clearly has the infrastructure in place to make a big used-games splash, particularly if they provide even steeper discounts on used games than the competition.

If you’re a GameStop stock holder, today might be a good day to sell.

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