Posted on September 18, 2008, Shawn Sines Warhammer Online Reveals Multi-month Subscription Discounts
EA Mythic has unleashed the dogs of war as players from North America, Europe and the Oceanic territories take the battlefield in Warhammer Online: Age of Reckoning. The battle is not only online in the Warhammer fantasy universe. WAR is competing for the hearts, minds and money of MMO gamers.
WAR has released its subscription plan which offers a discount for paying for several months up front. Here’s the break down from Business Wire:
- Monthly Subscription: $14.99 USD
- 3-Month Subscription: $41.97 ($13.99 per month) USD
- 6-Month Subscription: $77.94 ($12.99 per month) USD
WAR has met the three and six month discounts that World of Warcraft is offering, but I don’t think it’s enough to keep them competitive. The main problem WAR faces is that WOW has been around a lot longer. It’s faithful have been largely unfazed by many promising MMOs including FunCom hopeful Age of Conan.
Most gamers can afford only one subscription MMO at a time. It’s much easier to sell a new game to a new or solo player then it is to gamers that play with their friends. Since many PvP players belong to guilds, they often come as a package deal. WAR will have to do more than match prices to entice players to convert and bring their friends with them to compete with the entrenched WOW.