Posted on August 3, 2010, Ron Whitaker Warhammer Online Still Profitable, Says Bioware
Warhammer Online has had a lot of ups and downs in its existence. It targeted a million players in the beta test, and launched to great fanfare. Soon after that, Wrath of the Lich King launched and dealt it a serious blow.
While WAR had 800,000 players at its peak in 2008, EA reported it had just 300,000 in May of 2009, just before a server merge was announced. Usually, server merges are the warning that a game may soon go under, as they normally represent a publishers cutting resources in an effort to be profitable.
That’s not the case here, especially if Bioware Mythic General Manager Eugene Evans is to be believed. In an interview with Eurogamer, Evans said,
“We’re still running it. The game is profitable. We have a team that’s engaged in it. We’re seeing a great response from the community as they rediscover the game. We’re far from giving up on the game. Here we are two years later, and despite all the naysayers we continue to improve.”
Evans wouldn’t specify how many subscribers the game currently has, but he did tout the effectiveness of WAR’s ‘Endless Trial’ program. Unlike other free trials in MMOs, WAR’s Endless Trial allows you to play the game as long as you like for free. There are a number of restrictions (listed here), but Evans says that they have, “tens of thousands of people a month,” in the trial.