Posted on July 15, 2013, Ian Miles Cheong Watch Dogs is a Franchise, Says Ubisoft
“We won’t start a game unless we can franchise it.” They’re not exactly the kind of words you want to hear out of a game publisher, but it’s the reality of the market, which only allows for large games like Watch Dogs, Assassin’s Creed, and The Division, to exist.
Speaking to [a]List Daily (via GamesIndustry), Ubisoft’s Senior VP of Sales and Marketing said that the company won’t start a game unless it can build a franchise from it. When asked whether the upcoming Watch Dogs would be a franchise title, Key responded: “That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.
“We feel like we’re in a really good place with Watch_Dogs, but until we’re the biggest game of the year we’re not going to be satisfied. Last year we cleaned up at E3 because we were pretty much the only next-gen game around.
“Watch_Dogs for us is really a franchise because we’re tapping into something people really care about, never more than when the NSA PRISM scandal broke.”
Key added that the game is being created with real-world surveillance scenarios in mind, pointing out that Aiden, the game’s protagonist, is able to tap into people’s webcams or apartment security systems to snoop on people.
“We had a screen shot of this guy sitting in his apartment with a department store female mannequin sitting with him and he’s talking to it. When the PRISM story broke on Wednesday, we had that screen shot out on Friday on social media and said ‘You never know who’s watching.’ We were able to react very quickly, and that’s what social media brings.”